Vancouver Fall 2016 PPM Ratings are out. This time kowchmedia is adding CBC numbers. We have also added the A35-54 demo to our compilation of the A12+ and A25-54 results. The new PPM release from Numeris completes the 13-week period covering Aug. 29th to Nov. 27th 2016.
Vancouver Bragging Rights: CBC Radio One grabs the #1 spot for A12+ with an 12.7% share of hours tuned (up from 11.7% last time out). Taking the top spot for F25-54 was QM-FM, posting a 17.3% share (up from 13.0% last time out). The FOX grabs the lead for M25-54 listeners, delivering a 9.7% share (down from 11.3%). In a real oddity QM-FM is out in front for M18-34 with a 15.1% share of hrs. tuned followed by Virgin at 14.1% and the FOX at 12.2%. When it comes to Females 18-34, JR Country takes top spot with 17.2% share.
*Editor’s Note: There is up to a two share point difference between David Bray’s numbers and the Bell Media Numbers. The reason is that Bell only includes commercial radio stations in its ratings report. It doesn’t include CBC numbers. As a result the averages are different because there are two less radio stations in the mix when calculating percentages. This explains why in David’s Bragging Rights you may see a difference above compared to the rating charts below.
Two questions you need to ask yourself to increase ratings and learn why people aren’t listening to your radio station can be found at On The Kowch
We start with the definition box:
Bell Media Research Breakdown of A12+, F12+ and M12+
Bell Media Research Breakdown of A25-54 demos
Bell Media Research Breakdown of A35-54 demos
Click here to find more Fall 2016 rating results in other PPM cities