Bell Media and Bray & Partners Communications Breakdown Of Winter 2016 A12+ And A25-54 PPM Ratings For Toronto
As we taste the first wisp of warmer weather in March, things are heating up with the release of the Winter 2016 radio ratings. The new PPM release from Numeris (formerly BBM) completes the thirteen week period covering November 30th to February 28th, 2016.
Toronto Bragging rights: at the top of the ratings heap go to CHFI-FM once again with a 11.4% share of hours tuned for A12+ (up from 10.1% last time out). The station’s “all Christmas music” programming in December gave it a bit of a boost. CHUM-FM takes the #1 spot with the ladies 25-54 delivering a 15.8% share (down from 16.4%) followed by CHFI-FM with 14.5% (up from 14.3%).
BOOM-FM holds the #1 spot for males 25-54, posting a 9.6% share (down from 10.8% in the last 13 week book) followed by Q107 at 8.2% (down from 8.5%). Virgin 99.9 leads the way for M18-34 with a 10.3% share (down from 11.0%) followed by the Edge at 9.3%. For F18-34, CHFI-FM tops the list posting a 15.7%.
Only David Bray has the CBC numbers. If you want CBC numbers, click here
We start with the definition box:
Bell Media Research breakdown of A12+, F12+ and M12+
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Bell Media Research breakdown of A25-54, F25-54 and M25-54
Click here to find more Winter 2016 rating results in other PPM cities
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