By The Numbers: Toronto 2016 Fall PPM Ratings

Bell Media and Bray & Partners Communications Breakdown Of Fall 2016 A12+,  A25-54  and A35-54 Toronto PPM Ratings 

The Toronto Fall 2016 PPM Ratings are out. This time kowchmedia is adding CBC numbers. We have also added the A35-54 demo to our compilation of the A12+ and A25-54 results. The new PPM release from Numeris completes the 13-week period covering  Aug. 29th to Nov. 27th 2016.

Toronto Bragging Rights: Toronto: Bragging rights at the top of the ratings heap go to CHFI-FM once again with a 9.7% share of hours tuned for A12+ (up from 9.4% last time 2016 Winter PPM Resultsout). CHUM-FM takes the #1 spot with the ladies 25-54 delivering a 14.2% share (up from 12.6%) followed by CHFI-FM with a 13.3% share (down from 13.4%).  Q107 re-gains the #1 spot for males 25-54, posting an 11.6% share (up from 9.1% in the last 13 week book) followed by BOOM at 10.3% (up from 10.0%). BOOM-FM leads the way for M18-34 with a 13.0% share.  For F18-34, CHFI-FM tops the list posting a 15.7% (up from 15.2%)

*Editor’s Note: There is up to a two share point difference between David Bray’s numbers and the Bell Media Numbers. The reason is that Bell only includes commercial radio stations in its ratings report. It doesn’t include CBC numbers. As a result the averages are different because there are two less radio stations in the mix when calculating percentages. This explains why in David’s Bragging Rights you may see a difference above compared to the rating charts below.

Two questions you need to ask yourself to increase ratings and learn why people aren't listening to your radio station can be found at On The Kowch 

We start with the definition box:

Numeris rating terms

CBC Toronto Fall 2016 PPM Ratings

Toronto % Share Of Hours Tuned (Mon-Sun 5a-1a)

Bell Media Research Breakdown of A12+, F12+ and M12+

Toronto Fall 2016 A12+

Bell Media Research Breakdown of 25-54 demos

Bell Media Research Breakdown of 35-54 demos

Click here to find more Fall 2016 rating results in other PPM cities

On The Kowch Blog Exclusive

Why new Online Radio Diary has negative impact on Fall 2016 ratings that may cost Canadian radio stations millions of dollars in lost revenue  click here to read the blog