Story Telling

The best kept secret in story telling: know how to end the story before turning on the microphone

kowchmedia consultant Steve KowchTelling stories on the radio is what we do. It’s all about the story…from news stories…to entertainment stories…to weather stories…to personal stories…to traffic stories. It doesn’t matter what radio format you work in. You need to be a story teller on air. You need to be like the favourite aunt or uncle that everyone gathers around after the family supper to hear their stories.

Do you want to do more than just introduce songs on the radio or just read station and promo liners?  Then you need to prove to your Program Director or General Manager You have what it takes to fill the time between songs with compelling content.

If you want to be a personality on the radio, you need to know how to tell great stories

Music Radio in the U.S. is starting to realize that More Music, Less Talk isn’t the way to go anymore to compete against podcasts and online music streaming platforms. The future of music radio may be in taking a page from the book of talk radio to teach deejays a new delivery and presentation style between songs. For more details read my blog How talk radio can save music radio

kmedia_logo_finalkowchmedia has an affordable Story Telling Package. You’ll be surprised at just how little it costs. Call Steve Kowch at 647 521-6397 for details.

My secrets to telling great stories on the radio 

  • It’s not how long you have to tell the story on air. It’s about using the time you have on air to tell a great story. The only way to do that, is to know how you will end the story before turning on the microphone.
  • The number one mistake new broadcasters make is winging it. Trying to figure out how to end the story live on air. The end result is they are unfocused. When that happens, chances  are they will miss the post and talk over the vocals of the next song. That’s why you need to know how to end your story before turning on the microphone. It will help you focus and keep the story short.
  • The job of  a co-host on a show is to help the other host get to where they want to go with their story. It is the ultimate improvisation on air. Don’t throw them off track with a comment that has nothing to do with their story.
  • News reporters are trained to tell stories on air. They know there is a start, a middle and an end. Great story tellers understand that to bring the story to life,  it needs passion.
  • You need to tell the story like you only have 30 seconds to live. You want your dying words to be the last part of the story. If you can do it in 15 seconds even better, makes it easier to hit the post.

We can help boost your ratings and advance your career by making you a better story teller on the radio. Call Steve at 647 521-6397 or email