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Spring 2018 diary ratings cancelled in 10 medium size markets across Canada because of difficulty to find participants to fill out the Numeris ballots
The Diary service is of significant importance to Members and a priority for Numeris. Similar to many research organizations, achieving targeted sample levels has become more of a challenge. It is becoming increasingly difficult to reach participants due to decreasing contact and cooperation. At the same time, populations are changing and shrinking, and household sizes are decreasing, further impacting sample usage and strain. These challenges can result in low sample returns in some markets, which can have an impact on the precision, or reliability, of audience estimates.
As an immediate response to reduce the strain on the available sample and preserve sample for the Fall 2018 Survey, Numeris did not measure the following Radio Central Markets (CTRL) during the Spring 2018 Radio Diary survey which ran from February 26th to April 22nd, 2018:
Saint John in Atlantic Canada, Kingston and Windsor in Ontario, Regina, Saskatoon, Lethbridge and Red Deer in the Prairies, Kamloops, Kelowna and Prince George in British Columbia.
New Share of Ear Canada study shows radio enjoys a 61 per cent share of all Canadian listening compared to streaming with a nine per cent share. Click here for indepth analysis and opinion on what the study really means and why radio execs might not agree with the findings of the On The Kowch blog.
On The Kowch Blog Exclusive
Why new Online Radio Diary had negative impact on Fall 2016 ratings that may cost Canadian radio stations millions of dollars in lost revenue click here to read the blog
Summer 2015 PPM ratings for the Vancouver, Calgary, Edmonton, Toronto and Montreal markets
Spring 2015 PPM ratings for the Vancouver, Calgary, Edmonton, Toronto and Montreal markets
Click here to watch the exclusive Bell Media YouTube webinar of the top five radio stations in each PPM market for the 13 week Fall PPM ratings between March 2, 2015 and May 31, 2015
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Fall 2014 PPM ratings for the Vancouver, Calgary, Edmonton, Toronto and Montreal markets
Click here to watch the exclusive Bell Media YouTube webinar of the top five radio stations in each PPM market for the 13 week Fall PPM ratings between September 1, and November 30, 2014
Click here for the latest On The Kowch Blog to find out what Alicia and Mike have to say about their research into how online listening has given radio in Canada a new lease on life.