By The Numbers: Vancouver 2017 Spring PPM Ratings

Bell Media and Bray & Partners Communications Breakdown Of Vancouver 2017 Spring A12+, A25-54  & A35-54 PPM Ratings 

Welcome to the kowchmedia review of Vancouver 2017 Spring PPM Ratings for A12+, A25-54 and A35-54 demos, courtesy of Bell Media and Bray & Partners Communications.

We also inlude CBC radio ratings. The new PPM release from Numeris completes the 13-week period covering  February 27, 2017 to May 28, 2017.

Vancouver Braggin2016 Winter PPM Resultsg Rights: CBC Radio One grabs the #1 spot for A12+ with an 13.8% share of hours tuned (down from 14.4% last time out). Taking the top spot for F25-54 was QM-FM, posting a 16.8% share (down from 18.3% last time out). Rock101 grabs the lead for M25-54 listeners, delivering a 10.0% share (down from 10.1%). In a real oddity, QM-FM is out in front for M18-34 with a 14.1% share of hrs. tuned followed by the FOX at 14.0%. When it comes to Females 18-34, JR Country takes top spot with 19.4% share.

*Editor’s Note: There is up to a two share point difference between David Bray’s numbers and the Bell Media Numbers. The reason is that Bell only includes commercial radio stations in its ratings report. It doesn’t include CBC numbers. As a result the averages are different because there are two less radio stations in the mix when calculating percentages. This explains why in David’s Bragging Rights you may see a difference above compared to the rating charts below.

We start with the definition box:

Numeris rating terms

CBC Vancouver Radio A12+, W25-54 & M25-54 ratings

kowchmedia Exclusive

New Share of Ear Canada study shows radio enjoys a 61 per cent share of all Canadian listening compared to streaming with a nine per cent share. Click here for indepth analysis and opinion on what the study really means and why radio execs might not agree with the findings of the On The Kowch blog.

Two questions you need to ask yourself to increase ratings and learn why people aren't listening to your radio station can be found at On The Kowch 

Click here to find more Spring 2017 rating results in other PPM cities 

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