By The Numbers: 2014 Fall PPM Ratings In Toronto

Numeris logo replacing BBM logoBefore we take a look at the ratings of all Toronto radio stations in the Numeris’ PPM radio survey results from Sept. 1 – Nov. 30, 2014, lets look at how Bell Media determined what the Number One TV Show in Toronto and Vancouver was according to radio listeners.

One of the advantages of Bell having a Cross Media Team is that it provides insight into what radio listeners watch on television and what viewers listen to on the radio. This Cross Media data allows companies like Bell Media – that owns radio and TV stations – to determine, for example, that The Flash is the number one TV show in Toronto and Vancouver on CTV (owned by Bell Media) for 18-44 year old listeners to Contemporary Hit Radio (CHR).

Why is this important. Because if CHR radio stations want to advertise on television they need to place their spots on a show their listeners watch.

What listeners to Top 40/CHR radio in Vancouver on The Beat 94.5, Sonic 104.9 and Z95.3FM watch on television. What listeners to Top 40/CHR radio in Toronto on 99.9 Virgin Radio, 93.5 Flow FM, Kiss 92.5 and Z103.5 watch on television.

What listeners to Top 40/CHR radio in Vancouver on The Beat 94.5, Sonic 104.9 and Z95.3FM watch on television.
What listeners to Top 40/CHR radio in Toronto on 99.9 Virgin Radio, 93.5 Flow FM, Kiss 92.5 and Z103.5 watch on television.

Toronto Fall 2014 PPM Ratings

Su-Su 2a-2a

Su-Su 2a-2a

Mo-Fri 6a-10a

Mo-Fri 6a-10a

Mo-Fri 10a-3p

Mo-Fri 10a-3p

Mo-Fri 3p-7p

Mo-Fri 3p-7p

 Click here for  more ratings in other PPM radio markets