Why July is a good month to send out resumes and radio demos

Steve Kowch says July is a good time to send radio stations resumesFrom where I sit On The Kowch, July is a good month to send out resumes and demos for that new job in radio. That’s because radio management is probably looking now at who they want to replace come the Fall ratings in September.

Don’t be fooled by the lazy, hazy days of summer. There’s a lot of meetings going on between radio program directors and general managers this time of year. I always found July and August was my crazy period as a program director.  We had to deal with budgets and figure out who was staying and who was leaving before the end of August to make sure severance costs weren’t carried over into the new fiscal year starting September 1st.

I know from both sides of the desk. I had to make my list, hand it in to management and then find out I was on their hit list and gone before the end of August.

Radio: it’s not IF but WHEN you get fired!

The only good thing about departures is that it opens up a vacancy that provides opportunities for those in radio who want to change jobs. So before you leave on vacation, update you demo and resume and start sending it out to stations in the markets you want to work in.

Radio is a tough biz. A rejection doesn’t mean you are no good. It only means the PD isn’t interested because they believe you don’t have the sound they’re looking for.  That is why you must listen to the radio station you’re applying to before sending out your resume and demo. Make sure your demo highlights reflect the sound of that station.

Click here for more information on how to create killer demos.

Here is something else to consider if you’re in a small market and want to move up to a larger market. While I encourage people to chase their dream, sometimes you need to be realistic and understand what you’re up against in a larger market.

You are competing with more experienced talent in those larger markets

Moving up in radio is a marathon. Not a sprint. It is very difficult to move from a small market to a medium or large market because you’re up against more experienced talent. Lets face it, the talent is better in the medium and large markets than what you face in small market radio stations.

If you are applying to medium and large markets with no success, maybe you’re fishing in the wrong pond. Try other small markets closer to those larger markets . Stop competing with more experienced talent. Instead compete against people at your level. The PD may see you as an improvement and offer you be a better shift than what you have now and maybe even more money.

From where I sit On the Kowch, I understand why many young broadcasters become frustrated and disillusioned when they feel their career is stalled in a town so small you need Google Map to find it. But, it is important to remember that you’re still doing what you love best. You’re on the radio! And that beats a boring 9-5 job where there is outlet or opportunity to use your talent and creativity.

So you need to be patient, never lose sight of your dream and always believe in yourself – especially when others don’t.

Steve Kowch ran two of Canada’s largest newstalk radio stations in Montreal and Toronto for more than 14 years. He is the author of 99 Things You Wish You Knew Before Making It BIG In Media

Call Steve at 647-521-6397 or email steve@kowchmedia.com