How to ignite your passion on the radio

To be successful on the radio, you need three things to chase your dream:

Passion | Be a compelling story teller | Have an entertaining personality

These three things and a great voice may get you in the door to the radio station.  But you have to work hard and have a positive attitude to advance your career and boost your ratings.

It is so important to have passion because it makes you an exciting personality on the radio. When you’re a compelling story teller, you captivate an audience who will continue to listen and that will boost your ratings.

These three things will make you a star. It doesn’t matter what format – music or talk. A study about how listeners bond with radio hosts conducted by The University of Southern California’s Annenberg School for Communications & Journalism shows listeners relate to announcers because of what they talk about on air. Not just because of the music they play on their shows.


Finally a study that backs up what I’ve been saying for years.  Give music deejays a voice between songs on the radio – Steve Kowch

It is interesting how in the United States, programmers believe music radio has to be more than an iPod. That’s it’s time to give deejays more time to speak between songs. Time for radio to bring back personality music radio. And how do they intend to do this? Well a headline in the American music radio trade publication RadioInfo reads: Taking a Page from the book of Talk Radio.

More Music Less Talk formats created a generation of DJs who rarely standout between songs – Duane Doobie, Editor of RadioInfo

Duane Doobie is Editor of the American radio trade publication RadioInfo and writes:

“As many RadioInfo readers know, this publication’s sister trade is TALKERS magazine – journal that covers the talk radio and spoken word side of the media. Even though my role at this operation is on the music end of things, I can’t help but notice (across the hall) the sheer vibrancy of broadcast talent in the news/talk and sports talk radio arena … especially when compared to the voice tracked/liner card-reading facelessness and plasticity of so many of the voices barely holding together the elements on the air in the world of today’s music radio. Future of music radio may be in taking a page from the book of talk radio to teach deejays a new delivery and presentation style between songs.”

“Talk radio with music – disciplined and carefully executed – might just be what the doctor ordered.” – Duane Doobie, editor of RadioInfo

While the radio industry might be thinking about giving hosts more of a voice  between the songs, this is still something music jocks will have to fight for in this era of more music and less talk. The only way to win this battle, is to prove to your Program Director, Operations  Manager and General Manager that you have what it takes to be given the chance. That you have the passion, and talent to be a compelling story teller. That  you’re the entertaining personality they’re looking for to have more air time on the radio between songs.

At kowchmedia, we have the expertise to help deejays speak between the songs and bond with listeners. Talk radio with music – disciplined and carefully executed. Call us today at 647 521-6397 or email to set up a free consultation on how to advance your career and boost your ratings by having more time to talk on the radio between songs.