The Edmonton Fall 2016 PPM Ratings are out. This time kowchmedia is adding CBC numbers. We have also added the A35-54 demo to our compilation of the A12+ and A25-54 results. The new PPM release from Numeris completes the 13-week period covering Aug. 29th to Nov. 27th 2016.
Edmonton Bragging Rights: 102.3 NOW Radio rules the roost for A12+ posting an 11.9% share of hours tuned (down from 13.2%). NOW! Radio takes top spot for F25-54, delivering a 20.1% share (down from 20.3%). NOW also tops the list for M25-54 with a 12.4% share (down from 13.7%) followed by the Bear at 11.7% (down from 12.3%). For M18-34, Sonic leads the way posting a 15.2% (up from 14.8%). For F18-34 NOW! delivered an 18.8% (down from 20.0%).
*Editor’s Note: There is up to a two share point difference between David Bray’s numbers and the Bell Media Numbers. The reason is that Bell only includes commercial radio stations in its ratings report. It doesn’t include CBC numbers. As a result the averages are different because there are two less radio stations in the mix when calculating percentages. This explains why in David’s Bragging Rights you may see a difference above compared to the rating charts below.
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We start with the definition box:
Bell Media Research Breakdown of A12+, F12+ and M12+
Bell Media Research Breakdown of A25-54 demos
Bell Media Research Breakdown of A35-54 demos
Click here to find more Fall 2016 rating results in other PPM cities