By The Numbers: Edmonton Fall 2016 PPM Ratings

Bell Media and Bray & Partners Communications Breakdown Of Fall 2016 A12+,  A25-54  and A35-54 Edmonton PPM Ratings 

The Edmonton Fall 2016 PPM Ratings are out. This time kowchmedia is adding CBC numbers. We have also added the A35-54 demo to our compilation of the A12+ and A25-54 results. The new PPM release from Numeris completes the 13-week period covering  Aug. 29th to Nov. 27th 2016.

2016 Winter PPM ResultsEdmonton Bragging Rights: 102.3 NOW Radio rules the roost for A12+ posting an 11.9% share of hours tuned (down from 13.2%). NOW! Radio takes top spot for F25-54, delivering a 20.1% share (down from 20.3%). NOW also tops the list for M25-54 with a 12.4% share (down from 13.7%) followed by the Bear at 11.7% (down from 12.3%). For M18-34, Sonic leads the way posting a 15.2% (up from 14.8%). For F18-34 NOW! delivered an 18.8% (down from 20.0%).

*Editor’s Note: There is up to a two share point difference between David Bray’s numbers and the Bell Media Numbers. The reason is that Bell only includes commercial radio stations in its ratings report. It doesn’t include CBC numbers. As a result the averages are different because there are two less radio stations in the mix when calculating percentages. This explains why in David’s Bragging Rights you may see a difference above compared to the rating charts below.

Two questions you need to ask yourself to increase ratings and learn why people aren’t listening to your radio station can be found at On The Kowch 

We start with the definition box:

Numeris rating terms

CBC Edmonton Fall 2016 PPM Ratings

Edmonton % share of hours tuned (Mon-Sun 5A-1A)


Bell Media Research Breakdown of A12+, F12+ and M12+

Edmonton A12+ Fall 2016 PPM ratings


Bell Media Research Breakdown of A25-54 demos

A25-54 Fall 2016 PPM ratings


Bell Media Research Breakdown of A35-54 demos

A35-54 PPM Fall 2016 Ratings


Click here to find more Fall 2016 rating results in other PPM cities

On The Kowch Blog Exclusive

Why new Online Radio Diary has negative impact on Fall 2016 ratings that may cost Canadian radio stations millions of dollars in lost revenue  click here to read the blog