From where I sit On The Kowch, I have concerns about what right wing talk radio hosts and their listeners are saying about Syrian refugees coming to Canada. Listening to talk radio across the country, I’ve lost count how many times callers refer to the refugees as “terrorists” and the hosts say nothing to distance themselves from these kind of comments.
I don’t know about you, but I expect a bit more – no make that a lot more – from opinion makers with access to a 50,000 watt microphone in 2015.
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From where I sit On The Kowch, the media loves a great scandal – especially if it’s when radio is caught with its hand in the PPM ratings’ cookie jar like what happened in Los Angeles earlier this year. The juicy tidbits include: cheating, denials, confirmations, embarrassment, investigation, finger pointing, firing and a lot of headlines in the press. L.A. is America’s largest radio market. $1 billion is spent on radio advertising based on the results of Nielsen’s Portable People Meters (PPM) ratings system.
From where I sit On The Kowch, here are the top three things that can lead to road rage when listening to radio traffic reports. The problem is that traffic reporters don’t understand what it’s like sitting in a car stuck in traffic. If they did, they wouldn’t say the things they do on the radio. So here are the top three things I want to tell traffic reporters.
From where I sit On The Kowch, summer is a time to relax and wait for the next shoe to drop in your career. That’s because in radio it’s not IF but WHEN they show you the door. And late summer is like the NHL trade season. It’s when new budgets are being prepared to kick in September 1st. The WHEN may be sooner than you think.