From where I sit On The Kowch, it was only a matter of time before radio stations in Canada would follow the lead of 600 American broadcasters who use the new technology known as Voltair to boost PPM rating results. Sources tell me that four of the biggest radio groups in Canada secretly used Voltair between March and the end of May of this year on some of their radio stations to boost their 2015 Spring PPM rating results.
“It definitely impacted the stations using Voltair,” one radio source told me. “Evanov Communications, Corus, Newcap and Bell tested the technology. Newcap had Voltair on most of their stations. Bell tested it out on one of their AM stations.”
From where I sit On The Kowch, BCE Chairman George Cope is sending a strong message to his new Bell Media President, Mary Ann Turcke; CRTC Chairman Jean-Pierre Blais and CTV News President Wendy Freeman with his announcement of new rules to “enhance protection of journalistic independence”.
In its First Quarter 2015 Report and later to reporters, Cope is trying to dig out from the fallout of allegations that former Bell Media president Kevin Crull interfered with CTV’s news coverage of a CRTC decision. Crull ordered CTV News not to put the chair of the CRTC on its newscasts after the CRTC directed TV providers to offer cheaper cable and satellite packages.
Here is what BCE says in the First Quarter 2015 Report:
From where I sit On The Kowch, I have mixed reaction to news that Shaw and Global late night and weekend local TV newscasts will be anchored from Toronto instead of in communities where the TV stations are located. And it seems, I’m not alone when it comes to deciding whether I like this idea or not. At the end of the day it’s better to have news anchored out of Toronto instead of dropping local weekend and late night newscasts all together.
So lets take a look at what Global News is saying, the pundits are talking about and the union’s reaction to anchoring local late night and weekend news out of Toronto.
From where I sit On The Kowch, God bless the internet. It has given radio in Canada a new lease on life. That old radio box on granny’s kitchen counter is not the only way to listen to radio anymore. In the past month, 30 per cent of Canadians used non traditional platforms to tune in to their favourite radio station online. Just ask Mike Mohammed, a manager on the Bell Media Research team, and Alicia Olson-Keating, a senior director of the team. On December 19th, they explained on YouTube how 5.4 million or 29 per cent of Canadians 18-54 listen to radio while they are using the internet. A power point presentation drove home the importance of online radio listening. Hell, even I got the Bell Media App to listen to radio on my iPhone in the past month.