From where I sit On the Kowch, I’m excited about The Shift With Drex, Canada’s new live national overnight talk radio show. The Shift With Drex airs on seven Corus talk radio stations including three Ontario stations: AM640 in Toronto, 900 CHML in Hamilton and 980 CFPL in London from 1am to 5am. Drex replaces the U.S. syndicated Coast to Coast program that concentrates on paranormal or conspiracy theories. The show, hosted by George Noory, can now be heard on many of the Bell Media talk radio stations including Newstalk 1010 (CFRB) in Toronto and CJAD in Montreal.
Justin Wilcomes (AKA Drex), has been one of my kowchmedia talk radio clients since he started hosting an evening show on CKNW in Vancouver three years ago. My first air check with Drex, I told him he was a star. On par with the likes of John Moore in Toronto, Bill Carroll in Ottawa and Charles Adler. How else do you explan he went from evenings to afternoon drive to hosting a national talk radio show in three years. Well, let me tell you why. Here is what I hear when I listen to his show:
Canadian Podcast Listener Study finds 41% of Canadians now listen to Podcasts
From where I sit On The Kowch there is a new powerful alternative to radio in Canada. It’s called the Podcast. Ten million Canadians listened to a podcast in the past year. These are the findings of the Canadian Podcast Listener Study by Audio Insights Inc. and Ulster Media with support from The Globe & Mail. Three years ago 30 per cent of Canadians were listening to Podcasts. Today that figure has jumped to 41 per cent with 24% listening monthly, 15% weekly and 4% daily.
Authors of the 57-page study, Jeff Vidler, Canada’s leading media researcher and now team leader at Audio Insights Inc. and Jeff Ulster, former head of Digital Talk Content at CBC and now owner of Ulster Media; say their study “tells us more than we’ve ever known about Canadians’ podcast habits and interests.” The Canadian Podcast Listener: A Landscape Study is a two-phased study of more than 4,000 Canadians who are telling us that “Podcasting is becoming an increasingly important part of the Canadian conversation.”
From where I sit On The Kowch, the question radio people ask all the time is Who is listening? I was reminded of this with the latest release by Numeris of the Summer 2016 PPM Ratings in Canada’s five largest radio markets. We are obsessed with finding the answer through focus groups, research, surveys, PPM and ballot ratings. A lot depends on the answer if you’re in radio – especially if you’re the General Manager (GM), the General Sales Manger (GSM or the Program Director (PD). Which is why I thought Numeris – the radio and television ratings service in Canada – did a great job of trying to answer the question with its infographics campaign:
From where I sit On The Kowch, radio will play an important role in how Canadians react to the 25,000 Syrian refugees arriving in Canada over the next 90 days. Time for politics is over. Now is the time for Canadians to do what we do best: Extend a helping hand to welcome men, women and children who have experienced hell on earth. I have no doubt that radio will help Canadians rise to the occasion.
Here is my Three Step Plan on how radio can play a role in all of this: Continue reading