Category Archives: Uncategorized

Numeris helps answer the question: Who is listening to radio?

kowchmedia consultant Steve KowchFrom where I sit On The Kowch, the question radio people ask all the time is Who is listening? I was reminded of this with the latest release by Numeris of the Summer 2016 PPM Ratings in Canada’s five largest radio markets.   We are obsessed with finding the answer through focus groups, research, surveys, PPM and ballot ratings. A lot depends on the answer if you’re in radio – especially if you’re the General Manager (GM), the General Sales Manger (GSM or the Program Director (PD). Which is why I thought Numeris – the radio and television ratings service in Canada – did a great job of trying to answer the question with its infographics campaign:

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What Radio Managers Can Learn From Business Managers

Steve Kowch coaches radio managers at kowchmediaFrom where I sit On The Kowch, I’ve learned a thing or two about managing people in radio through my experience as a news director and program director. I use that experience on a daily basis as a consultant at kowchmedia to help emerging radio talent grow. In 2015 I learned a thing or two at my new company, The Creative Concepts Group set up with my business partner Sue Lacher. I use my media background to help managers take their business to the next level through better communications and management practices.

That got me to thinking. Why am I limiting what I write about in my On The Kowch Blog to only media when I can pass on great information about how managers in small, medium and large sized businesses tackle the same staffing issues we encounter every day in radio. It’s time to tap into the synergies of both my companies to talk about what radio managers can learn from business managers.  Continue reading


My 3 Step Plan for radio to cover arrival of Syrian refugees

kowchmedia coach Steve Kowch tips on media coverage of Syrian Refugees to CanadaFrom where I sit On The Kowch, radio will play an important role in how Canadians react to the 25,000 Syrian refugees arriving in Canada over the next 90 days. Time for politics is over. Now is the time for Canadians to do what we do best: Extend a helping hand to welcome men, women and children who have experienced hell on earth. I have no doubt that radio will help Canadians rise to the occasion.

Here is my Three Step Plan on how radio can play a role in all of this: Continue reading


Why 2015 federal election better for talk radio ratings than 2011

On The Kowch blog looks at the 2015 election campaign impact on radio ratingsFrom where I sit On The Kowch, this year’s 78 day federal election campaign will be better for talk radio ratings than the last 37 day election campaign in 2011. Why? Because by the time the PPM ratings started on August 31st in Montreal, Toronto, Edmonton, Calgary and Vancouver and in the smaller diary markets on Labour Day, almost half the campaign took place during the hot lazy days of summer when more Canadians traditionally listen to FM music than talk radio. So there was no talk radio election fatigue at the start of the most important rating period of the year for radio stations in Canada.

Another reason is because of what happened 48 hours into the PPM ratings, when Canadians woke up to the photo of a lifeless three-year-old Alan Kurdi whose body washed up on the shores of a beach in Turkey.

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