Category Archives: Talk Radio

My 3 Step Plan for radio to cover arrival of Syrian refugees

kowchmedia coach Steve Kowch tips on media coverage of Syrian Refugees to CanadaFrom where I sit On The Kowch, radio will play an important role in how Canadians react to the 25,000 Syrian refugees arriving in Canada over the next 90 days. Time for politics is over. Now is the time for Canadians to do what we do best: Extend a helping hand to welcome men, women and children who have experienced hell on earth. I have no doubt that radio will help Canadians rise to the occasion.

Here is my Three Step Plan on how radio can play a role in all of this: Continue reading


Talk radio is spreading fear and hatred about Syrian refugees

Steve Kowch blog photoFrom where I sit On The Kowch, I have concerns about what right wing talk radio hosts and their listeners are saying about Syrian refugees coming to Canada. Listening to talk radio across the country, I’ve lost count how many times callers refer to the refugees as “terrorists” and the hosts say nothing to distance themselves from these kind of comments.

I don’t know about you, but I expect a bit more – no make that a lot more – from opinion makers with access to a 50,000 watt microphone in 2015.

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How radio helped John Tory get elected Mayor of Toronto

Steve Kowch hired John Tory to host a talk show on CFRBFrom where I sit On the Kowch, John Tory’s campaign to be Mayor of Tory started five years ago with a text I sent him suggesting it was time to take me up on my offer to host a talk show on Newstalk 1010 in Toronto. John had just lost his bid to win a seat in the Ontario Legislature in a by-election on March 5, 2009. Within minutes  of losing, I sent him the text.

The next day he resigned as leader of the Ontario Progressive Conservative Party and then took some time off to lick his wounds, explore the lay of the land and contemplate his future. We finally met a few weeks later in my office at Newstalk 1010 where I was the Operations Manager.

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Read the study Radio General Sales Managers won’t show clients

Steve Kowch reveals the study on his On The Kowch Blog

From where I sit On The Kowch, radio sales managers probably won’t be sharing with advertisers the findings of the latest CRN International study on the impact long commercial breaks have on listeners. That’s because the listening habits of 525 radio listeners polled blows up the myth that people don’t tune out when the music stops for commercials. They might not change the station, but mentally they stop paying attention to what is on the radio until the music resumes.

When it comes to radio advertising, clients in the United States will be spending $16 Billion in 2014 to reach their share of the 244 million Americans that listen to radio every week.

“Almost seven out of 10 respondents said they don’t make it past the second in a series of spots during the commercial break; 64 percent said they don’t make it past the first,” says the study. “The law of diminishing returns applies, according to the survey, as spots get further and further down the order within the commercial set. Even for avid radio listeners—those respondents who said they listen several hours a day—31 percent said they listen to the first commercial but no more.”

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