Category Archives: Talk Radio

Millennials are driving the Surge In U.S. News Radio Listening

kowchmedia consultant Steve KowchFrom where I sit On The Kowch,  President Donald Trump has impacted the U.S. ratings in news and newstalk radio. Nielsen says its latest audience study shows Millennials are driving the Surge In U.S. news radio listening. In fact, so many 18-34-year-olds listened to news and talk radio during the Fall 2016, Winter 2016 and Spring 2017 PPM ratings, that other popular formats among this group of listeners lost share in January.  “Pop Contemporary Hit Radio, a leading format among Millennials, was off nearly a full share point, while Country continued to trend downward with younger audiences. Hot Adult Contemporary (AC) and Mexican Regional were also softer compared with January 2016, while Sports radio was flat,” Nielsen said.
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My 3 Step Plan for radio to cover arrival of Syrian refugees

kowchmedia coach Steve Kowch tips on media coverage of Syrian Refugees to CanadaFrom where I sit On The Kowch, radio will play an important role in how Canadians react to the 25,000 Syrian refugees arriving in Canada over the next 90 days. Time for politics is over. Now is the time for Canadians to do what we do best: Extend a helping hand to welcome men, women and children who have experienced hell on earth. I have no doubt that radio will help Canadians rise to the occasion.

Here is my Three Step Plan on how radio can play a role in all of this: Continue reading


Talk radio is spreading fear and hatred about Syrian refugees

Steve Kowch blog photoFrom where I sit On The Kowch, I have concerns about what right wing talk radio hosts and their listeners are saying about Syrian refugees coming to Canada. Listening to talk radio across the country, I’ve lost count how many times callers refer to the refugees as “terrorists” and the hosts say nothing to distance themselves from these kind of comments.

I don’t know about you, but I expect a bit more – no make that a lot more – from opinion makers with access to a 50,000 watt microphone in 2015.

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How radio helped John Tory get elected Mayor of Toronto

Steve Kowch hired John Tory to host a talk show on CFRBFrom where I sit On the Kowch, John Tory’s campaign to be Mayor of Tory started five years ago with a text I sent him suggesting it was time to take me up on my offer to host a talk show on Newstalk 1010 in Toronto. John had just lost his bid to win a seat in the Ontario Legislature in a by-election on March 5, 2009. Within minutes  of losing, I sent him the text.

The next day he resigned as leader of the Ontario Progressive Conservative Party and then took some time off to lick his wounds, explore the lay of the land and contemplate his future. We finally met a few weeks later in my office at Newstalk 1010 where I was the Operations Manager.

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