Category Archives: Studies/Surveys

Millennials are driving the Surge In U.S. News Radio Listening

kowchmedia consultant Steve KowchFrom where I sit On The Kowch,  President Donald Trump has impacted the U.S. ratings in news and newstalk radio. Nielsen says its latest audience study shows Millennials are driving the Surge In U.S. news radio listening. In fact, so many 18-34-year-olds listened to news and talk radio during the Fall 2016, Winter 2016 and Spring 2017 PPM ratings, that other popular formats among this group of listeners lost share in January.  “Pop Contemporary Hit Radio, a leading format among Millennials, was off nearly a full share point, while Country continued to trend downward with younger audiences. Hot Adult Contemporary (AC) and Mexican Regional were also softer compared with January 2016, while Sports radio was flat,” Nielsen said.
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Share of Ear Study: radio listening vs streaming audio in Canada

From where I sit On The Kowch, the Share of Ear study in Canada By Edison Research commissioned by Radio Connects, not only gives a comprehensive look at Canadians’ share of time spent listening to AM/FM radio and streaming audio, but proves what I’ve been saying for years to the deaf ears of radio management and sales people that more people listen to radio overnight then they cared to admit.

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Numeris helps answer the question: Who is listening to radio?

kowchmedia consultant Steve KowchFrom where I sit On The Kowch, the question radio people ask all the time is Who is listening? I was reminded of this with the latest release by Numeris of the Summer 2016 PPM Ratings in Canada’s five largest radio markets.   We are obsessed with finding the answer through focus groups, research, surveys, PPM and ballot ratings. A lot depends on the answer if you’re in radio – especially if you’re the General Manager (GM), the General Sales Manger (GSM or the Program Director (PD). Which is why I thought Numeris – the radio and television ratings service in Canada – did a great job of trying to answer the question with its infographics campaign:

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143 million Americans listen to online radio a month in 2015

On The Kowch blog looks at Online RadioFrom where I sit On The Kowch,  the latest Edison Research and Triton Digital study on consumer adoption of digital media is a real eye opener. Fifty-three per cent of Americans 12+ listen to online radio every month up from 27 per cent five years ago. This year 119 million Americans listen on a weekly basis! While these are U.S. figures, there is no doubt in my mind that in Canada, online radio listening is almost as popular. That’s why I agreed to an interview on Joseph Planta’s popular podcast to mark kowchmedia’s 4th anniversary:

Click here to learn how online listening gives radio a new lease on life in Canada

What the researchers at Edison and Triton have to say about their study:

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