Category Archives: How to be a great manager

How to survive an air check with your Program Director

kowchmedia consultant Steve Kowch on how to do an air checkFrom where I sit On The Kowch, most people in radio don’t know how to survive an air check with the boss. They hate listening to themselves. They are super critical and spend too much time beating themselves up over their on air mistakes. The only thing they hate more than listening to themselves, is sitting in the program director’s office listening to their air check.

So there needs to be ground rules with the PD when it comes to that dreaded air check session. If you’re having a bad day chances are an air check session will only make it worse and be counter productive. Reschedule the session. Continue reading


What Radio Managers Can Learn From Business Managers

Steve Kowch coaches radio managers at kowchmediaFrom where I sit On The Kowch, I’ve learned a thing or two about managing people in radio through my experience as a news director and program director. I use that experience on a daily basis as a consultant at kowchmedia to help emerging radio talent grow. In 2015 I learned a thing or two at my new company, The Creative Concepts Group set up with my business partner Sue Lacher. I use my media background to help managers take their business to the next level through better communications and management practices.

That got me to thinking. Why am I limiting what I write about in my On The Kowch Blog to only media when I can pass on great information about how managers in small, medium and large sized businesses tackle the same staffing issues we encounter every day in radio. It’s time to tap into the synergies of both my companies to talk about what radio managers can learn from business managers.  Continue reading