Category Archives: How Media Works

My 3 Step Plan for radio to cover arrival of Syrian refugees

kowchmedia coach Steve Kowch tips on media coverage of Syrian Refugees to CanadaFrom where I sit On The Kowch, radio will play an important role in how Canadians react to the 25,000 Syrian refugees arriving in Canada over the next 90 days. Time for politics is over. Now is the time for Canadians to do what we do best: Extend a helping hand to welcome men, women and children who have experienced hell on earth. I have no doubt that radio will help Canadians rise to the occasion.

Here is my Three Step Plan on how radio can play a role in all of this: Continue reading


Talk radio is spreading fear and hatred about Syrian refugees

Steve Kowch blog photoFrom where I sit On The Kowch, I have concerns about what right wing talk radio hosts and their listeners are saying about Syrian refugees coming to Canada. Listening to talk radio across the country, I’ve lost count how many times callers refer to the refugees as “terrorists” and the hosts say nothing to distance themselves from these kind of comments.

I don’t know about you, but I expect a bit more – no make that a lot more – from opinion makers with access to a 50,000 watt microphone in 2015.

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Why 2015 federal election better for talk radio ratings than 2011

On The Kowch blog looks at the 2015 election campaign impact on radio ratingsFrom where I sit On The Kowch, this year’s 78 day federal election campaign will be better for talk radio ratings than the last 37 day election campaign in 2011. Why? Because by the time the PPM ratings started on August 31st in Montreal, Toronto, Edmonton, Calgary and Vancouver and in the smaller diary markets on Labour Day, almost half the campaign took place during the hot lazy days of summer when more Canadians traditionally listen to FM music than talk radio. So there was no talk radio election fatigue at the start of the most important rating period of the year for radio stations in Canada.

Another reason is because of what happened 48 hours into the PPM ratings, when Canadians woke up to the photo of a lifeless three-year-old Alan Kurdi whose body washed up on the shores of a beach in Turkey.

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Why the new moderator of the SOWNY Board is my hero

Steve Kowch blog photoFrom where I sit On The Kowch, Iain Grant is my  new hero. Not because he is an icon in Toronto radio as a host, program director, producer and technical whiz. But because as the new moderator of The Southern Ontario/WNY Radio TV-Forum, Iain is not politically correct when it comes to setting down the rules on who can join The Yellow Board.

This is the second time that Iain has come to the rescue of The SOWNY Board. It didn’t work the first time. But this time he makes it very clear that you play by his rules or you will be banned. He also blacklisted the trouble makers by refusing to let them login as members. They can visit, but he won’t let them play in his sandbox.

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