Category Archives: feedback

How to survive an air check with your Program Director

kowchmedia consultant Steve Kowch on how to do an air checkFrom where I sit On The Kowch, most people in radio don’t know how to survive an air check with the boss. They hate listening to themselves. They are super critical and spend too much time beating themselves up over their on air mistakes. The only thing they hate more than listening to themselves, is sitting in the program director’s office listening to their air check.

So there needs to be ground rules with the PD when it comes to that dreaded air check session. If you’re having a bad day chances are an air check session will only make it worse and be counter productive. Reschedule the session. Continue reading


What to do when you get no feedback from your PD

Steve Kowch explains why feedback is important for radio hosts to grow as broadcastersFrom where I sit On The Kowch, the main reason many young broadcasters aren’t getting feedback about their on air performance is because today’s program directors are too busy to air check the talent who need it most – those hosting shows on the weekend, mid afternoon, evening and overnight.

Today, most PDs only have time to work with prime time talent in morning and afternoon drive where most of the station’s ratings and revenue are generated. So how does someone starting out at a radio station get the feedback they need to grow?  Continue reading