Category Archives: Ratings

Millennials are driving the Surge In U.S. News Radio Listening

kowchmedia consultant Steve KowchFrom where I sit On The Kowch,  President Donald Trump has impacted the U.S. ratings in news and newstalk radio. Nielsen says its latest audience study shows Millennials are driving the Surge In U.S. news radio listening. In fact, so many 18-34-year-olds listened to news and talk radio during the Fall 2016, Winter 2016 and Spring 2017 PPM ratings, that other popular formats among this group of listeners lost share in January.  “Pop Contemporary Hit Radio, a leading format among Millennials, was off nearly a full share point, while Country continued to trend downward with younger audiences. Hot Adult Contemporary (AC) and Mexican Regional were also softer compared with January 2016, while Sports radio was flat,” Nielsen said.
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Numeris helps answer the question: Who is listening to radio?

kowchmedia consultant Steve KowchFrom where I sit On The Kowch, the question radio people ask all the time is Who is listening? I was reminded of this with the latest release by Numeris of the Summer 2016 PPM Ratings in Canada’s five largest radio markets.   We are obsessed with finding the answer through focus groups, research, surveys, PPM and ballot ratings. A lot depends on the answer if you’re in radio – especially if you’re the General Manager (GM), the General Sales Manger (GSM or the Program Director (PD). Which is why I thought Numeris – the radio and television ratings service in Canada – did a great job of trying to answer the question with its infographics campaign:

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My 3 Step Plan for radio to cover arrival of Syrian refugees

kowchmedia coach Steve Kowch tips on media coverage of Syrian Refugees to CanadaFrom where I sit On The Kowch, radio will play an important role in how Canadians react to the 25,000 Syrian refugees arriving in Canada over the next 90 days. Time for politics is over. Now is the time for Canadians to do what we do best: Extend a helping hand to welcome men, women and children who have experienced hell on earth. I have no doubt that radio will help Canadians rise to the occasion.

Here is my Three Step Plan on how radio can play a role in all of this: Continue reading


Justin Trudeau and Blue Jays to boost talk radio ratings

On The Kowch blog looks at influence of Justin Trudeau on radio ratingsFrom where I sit On The Kowch, God Bless Justin Trudeau and the Toronto Blue Jays for giving talk radio more reason to listen in the final days of Fall ratings! On Election Night the Blue Jays beat Kansas to stay alive in its journey to the World Series and Trudeau won his journey to 24 Sussex Drive. All this bodes well for talk radio. Everyone will want to talk about these two stories and talk radio is the place to be.

The day after the night before, political junkies and baseball fans listened to talk radio to discuss the winners and losers on and off the field. Making it another great day for talk radio during the important Fall ratings.

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