From where I sit On The Kowch, the question radio people ask all the time is Who is listening? I was reminded of this with the latest release by Numeris of the Summer 2016 PPM Ratings in Canada’s five largest radio markets. We are obsessed with finding the answer through focus groups, research, surveys, PPM and ballot ratings. A lot depends on the answer if you’re in radio – especially if you’re the General Manager (GM), the General Sales Manger (GSM or the Program Director (PD). Which is why I thought Numeris – the radio and television ratings service in Canada – did a great job of trying to answer the question with its infographics campaign:
From where I sit On The Kowch, radio will play an important role in how Canadians react to the 25,000 Syrian refugees arriving in Canada over the next 90 days. Time for politics is over. Now is the time for Canadians to do what we do best: Extend a helping hand to welcome men, women and children who have experienced hell on earth. I have no doubt that radio will help Canadians rise to the occasion.
Here is my Three Step Plan on how radio can play a role in all of this: Continue reading
From where I sit On The Kowch, God Bless Justin Trudeau and the Toronto Blue Jays for giving talk radio more reason to listen in the final days of Fall ratings! On Election Night the Blue Jays beat Kansas to stay alive in its journey to the World Series and Trudeau won his journey to 24 Sussex Drive. All this bodes well for talk radio. Everyone will want to talk about these two stories and talk radio is the place to be.
The day after the night before, political junkies and baseball fans listened to talk radio to discuss the winners and losers on and off the field. Making it another great day for talk radio during the important Fall ratings.
From where I sit On The Kowch, this year’s 78 day federal election campaign will be better for talk radio ratings than the last 37 day election campaign in 2011. Why? Because by the time the PPM ratings started on August 31st in Montreal, Toronto, Edmonton, Calgary and Vancouver and in the smaller diary markets on Labour Day, almost half the campaign took place during the hot lazy days of summer when more Canadians traditionally listen to FM music than talk radio. So there was no talk radio election fatigue at the start of the most important rating period of the year for radio stations in Canada.
Another reason is because of what happened 48 hours into the PPM ratings, when Canadians woke up to the photo of a lifeless three-year-old Alan Kurdi whose body washed up on the shores of a beach in Turkey.