Category Archives: Blog

What to do when you get no feedback from your PD

Steve Kowch explains why feedback is important for radio hosts to grow as broadcastersFrom where I sit On The Kowch, the main reason many young broadcasters aren’t getting feedback about their on air performance is because today’s program directors are too busy to air check the talent who need it most – those hosting shows on the weekend, mid afternoon, evening and overnight.

Today, most PDs only have time to work with prime time talent in morning and afternoon drive where most of the station’s ratings and revenue are generated. So how does someone starting out at a radio station get the feedback they need to grow?  Continue reading


My 3 Step Plan for radio to cover arrival of Syrian refugees

kowchmedia coach Steve Kowch tips on media coverage of Syrian Refugees to CanadaFrom where I sit On The Kowch, radio will play an important role in how Canadians react to the 25,000 Syrian refugees arriving in Canada over the next 90 days. Time for politics is over. Now is the time for Canadians to do what we do best: Extend a helping hand to welcome men, women and children who have experienced hell on earth. I have no doubt that radio will help Canadians rise to the occasion.

Here is my Three Step Plan on how radio can play a role in all of this: Continue reading


Talk radio is spreading fear and hatred about Syrian refugees

Steve Kowch blog photoFrom where I sit On The Kowch, I have concerns about what right wing talk radio hosts and their listeners are saying about Syrian refugees coming to Canada. Listening to talk radio across the country, I’ve lost count how many times callers refer to the refugees as “terrorists” and the hosts say nothing to distance themselves from these kind of comments.

I don’t know about you, but I expect a bit more – no make that a lot more – from opinion makers with access to a 50,000 watt microphone in 2015.

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Justin Trudeau and Blue Jays to boost talk radio ratings

On The Kowch blog looks at influence of Justin Trudeau on radio ratingsFrom where I sit On The Kowch, God Bless Justin Trudeau and the Toronto Blue Jays for giving talk radio more reason to listen in the final days of Fall ratings! On Election Night the Blue Jays beat Kansas to stay alive in its journey to the World Series and Trudeau won his journey to 24 Sussex Drive. All this bodes well for talk radio. Everyone will want to talk about these two stories and talk radio is the place to be.

The day after the night before, political junkies and baseball fans listened to talk radio to discuss the winners and losers on and off the field. Making it another great day for talk radio during the important Fall ratings.

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