From where I sit On The Kowch, it was only a matter of time before radio stations in Canada would follow the lead of 600 American broadcasters who use the new technology known as Voltair to boost PPM rating results. Sources tell me that four of the biggest radio groups in Canada secretly used Voltair between March and the end of May of this year on some of their radio stations to boost their 2015 Spring PPM rating results.
“It definitely impacted the stations using Voltair,” one radio source told me. “Evanov Communications, Corus, Newcap and Bell tested the technology. Newcap had Voltair on most of their stations. Bell tested it out on one of their AM stations.”
From where I sit On The Kowch, I paused upon hearing the news that former Quebec Premier Jacques Parizeau died at the age of 84. As an anglophone Quebecer, I’m supposed to hate the man who almost succeeded breaking up Canada on October 30, 1995 when the Yes side in Quebec’s second referendum received 49.6% support from voters. You can’t get any closer than that … he lost the referendum by less than a half share point and blamed “the ethnics and money” for the defeat. The next day he quit as premier.
I raised my two daughters, Melissa and Layla, that “hate” is too strong a word to be used carelessly. So I find it difficult to have hate on my mind upon hearing the news of his death. Instead, what came to my mind was the first time I met Parizeau and how our encounter made front page news.
On The Kowch Exclusive
From where I sit On The Kowch, there’s an interesting debate going on at Canada’s television news networks about the use of remote controlled drones for breaking news coverage. Both Global News and CBC News told kowchmedia in a series of exclusive interviews, that they have been looking into the use of drones as a potential news gathering tool. Only CTV declined to comment on its position of drones being used for breaking news coverage.
“It’s a timely question, as we’re in the middle of a discussion internally about what our approach should be when it comes to employing this technology,” says Jack Nagler, Director of Journalistic Public Accountability and Engagement, CBC News. Continue reading