From where I sit On The Kowch, I’d be losing a lot of sleep at night if I was still the Program Director at Newstalk 1010 in Toronto, after listening to the Edison Research and Triton webinar about the penetration of online digital audio in Canada. The inaugural Infinite Dial Canada 2018 Study explores the online platforms and technologies that Canadians are using. Edison Research conducted a national telephone (cell phone and landline) survey of 1,000 Canadians aged 18 and older in English and French at the beginning of this year.
The scariest findings dealt with how many people don’t even own a radio at home.
Canadian Podcast Listener Study finds 41% of Canadians now listen to Podcasts
From where I sit On The Kowch there is a new powerful alternative to radio in Canada. It’s called the Podcast. Ten million Canadians listened to a podcast in the past year. These are the findings of the Canadian Podcast Listener Study by Audio Insights Inc. and Ulster Media with support from The Globe & Mail. Three years ago 30 per cent of Canadians were listening to Podcasts. Today that figure has jumped to 41 per cent with 24% listening monthly, 15% weekly and 4% daily.
Authors of the 57-page study, Jeff Vidler, Canada’s leading media researcher and now team leader at Audio Insights Inc. and Jeff Ulster, former head of Digital Talk Content at CBC and now owner of Ulster Media; say their study “tells us more than we’ve ever known about Canadians’ podcast habits and interests.” The Canadian Podcast Listener: A Landscape Study is a two-phased study of more than 4,000 Canadians who are telling us that “Podcasting is becoming an increasingly important part of the Canadian conversation.”
From where I sit On The Kowch, a lot of people in radio aren’t having a great Christmas this year because of the introduction of the new Online Radio Diary (ORD) during the Fall 2016 Numeris ratings. Industry sources have told kowchmedia the new audience measurement tool had such a negative impact on the ratings, that many radio stations across Canada will be forced to lower the price of their commercials. Preliminary estimates say lower priced commercials will cost them “millions of dollars” in lost revenue in 2017. A lot of sales reps may not hit their budgets in 2017. With the loss of revenue comes the possibility of budget cuts and more people in radio losing their jobs.
From where I sit On The Kowch, Iain Grant is my new hero. Not because he is an icon in Toronto radio as a host, program director, producer and technical whiz. But because as the new moderator of The Southern Ontario/WNY Radio TV-Forum, Iain is not politically correct when it comes to setting down the rules on who can join The Yellow Board.
This is the second time that Iain has come to the rescue of The SOWNY Board. It didn’t work the first time. But this time he makes it very clear that you play by his rules or you will be banned. He also blacklisted the trouble makers by refusing to let them login as members. They can visit, but he won’t let them play in his sandbox.