Category Archives: On The Kowch Exclusive Story

New Online Radio Diary has negative impact on Fall 2016 ratings

kowchmedia EXCLUSIVE

kowchmedia consultant Steve KowchFrom where I sit On The Kowch, a lot of people in radio aren’t having a great Christmas this year because of the introduction of the new Online Radio Diary (ORD) during the Fall 2016 Numeris ratings. Industry sources have told kowchmedia the new audience measurement tool had such a negative impact on the ratings, that many radio stations across Canada will be forced to lower the price of their commercials. Preliminary estimates say lower priced commercials will cost them “millions of dollars” in lost revenue in 2017. A lot of sales reps may not hit their budgets in 2017. With the loss of revenue comes the possibility of budget cuts and more people in radio losing their jobs.

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Why the new moderator of the SOWNY Board is my hero

Steve Kowch blog photoFrom where I sit On The Kowch, Iain Grant is my  new hero. Not because he is an icon in Toronto radio as a host, program director, producer and technical whiz. But because as the new moderator of The Southern Ontario/WNY Radio TV-Forum, Iain is not politically correct when it comes to setting down the rules on who can join The Yellow Board.

This is the second time that Iain has come to the rescue of The SOWNY Board. It didn’t work the first time. But this time he makes it very clear that you play by his rules or you will be banned. He also blacklisted the trouble makers by refusing to let them login as members. They can visit, but he won’t let them play in his sandbox.

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We know who used Voltair to boost Spring 2015 PPM Ratings

Steve Kowch blog photoFrom where I sit On The Kowch, it was only a matter of time before radio stations in Canada would follow the lead of 600 American broadcasters who use the new technology known as Voltair to boost PPM rating results. Sources tell me that four of the biggest radio groups in Canada secretly used Voltair between March and the end of May of this year on some of their radio stations to boost their 2015 Spring PPM rating results.

“It definitely impacted the stations using Voltair,” one radio source told me. “Evanov Communications, Corus, Newcap and Bell tested the technology. Newcap had Voltair on most of their stations. Bell tested it out on one of their AM stations.”

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How my first meeting with Jacques Parizeau was front page news

Helps you deal with the media

From where I sit On The Kowch, I paused upon hearing the news that former Quebec Premier Jacques Parizeau died at the age of 84. As an anglophone Quebecer, I’m supposed to hate the man who almost succeeded breaking up Canada on October 30, 1995 when the Yes side in Quebec’s second referendum received 49.6% support from voters. You can’t get any closer than that … he lost the referendum by less than a half share point and blamed “the ethnics and money” for the defeat. The next day he quit as premier.

I raised my two daughters, Melissa and Layla, that “hate” is too strong a word to be used carelessly. So I find it difficult to have hate on my mind upon hearing the news of his death. Instead, what came to my mind was the first time I met Parizeau and how our encounter made front page news.

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