From where I sit On The Kowch, the announcement that Newstalk 1010 has convinced the three main Ontario political leaders to host their own talk show brings back memories of the 2007 election campaign. That is when I introduced the concept of party leaders hosting their own talk show on CFRB for the first time in that station’s history.
From where I sit On The Kowch watching the Spring 2011 PPM video analysis from Astral Media (no longer available on YouTube since Bell bought Astral Media) I was not surprised by their findings about how an election campaign doesn’t generate ratings on a newstalk radio station except on election night. Astral’s indepth PPM analysis of how newstalk radio stations in Toronto, Montreal (French and English), Calgary, Edmonton and Vancouver is the first concrete evidence of radio listening habits during an election campaign. Continue reading