From where I sit On The Kowch, God Bless Justin Trudeau and the Toronto Blue Jays for giving talk radio more reason to listen in the final days of Fall ratings! On Election Night the Blue Jays beat Kansas to stay alive in its journey to the World Series and Trudeau won his journey to 24 Sussex Drive. All this bodes well for talk radio. Everyone will want to talk about these two stories and talk radio is the place to be.
The day after the night before, political junkies and baseball fans listened to talk radio to discuss the winners and losers on and off the field. Making it another great day for talk radio during the important Fall ratings.
From where I sit On The Kowch, this year’s 78 day federal election campaign will be better for talk radio ratings than the last 37 day election campaign in 2011. Why? Because by the time the PPM ratings started on August 31st in Montreal, Toronto, Edmonton, Calgary and Vancouver and in the smaller diary markets on Labour Day, almost half the campaign took place during the hot lazy days of summer when more Canadians traditionally listen to FM music than talk radio. So there was no talk radio election fatigue at the start of the most important rating period of the year for radio stations in Canada.
Another reason is because of what happened 48 hours into the PPM ratings, when Canadians woke up to the photo of a lifeless three-year-old Alan Kurdi whose body washed up on the shores of a beach in Turkey.
From where I sit On the Kowch, John Tory’s campaign to be Mayor of Tory started five years ago with a text I sent him suggesting it was time to take me up on my offer to host a talk show on Newstalk 1010 in Toronto. John had just lost his bid to win a seat in the Ontario Legislature in a by-election on March 5, 2009. Within minutes of losing, I sent him the text.
The next day he resigned as leader of the Ontario Progressive Conservative Party and then took some time off to lick his wounds, explore the lay of the land and contemplate his future. We finally met a few weeks later in my office at Newstalk 1010 where I was the Operations Manager.
From where I sit On The Kowch, the announcement that Newstalk 1010 has convinced the three main Ontario political leaders to host their own talk show brings back memories of the 2007 election campaign. That is when I introduced the concept of party leaders hosting their own talk show on CFRB for the first time in that station’s history.