From where I sit On The Kowch, I was very sad to hear that Mark Elliot, a champion on the radio of the addicted and alcoholics has died. He was a friend and one of my first hires when I became Program Director at CFRB Radio in Toronto. He was the host of People Helping People on weekends and hosted The Nightside overnights during the week. More times than not he had the Number One show in his timeslot on Toronto radio.
From where I sit On The Kowch, I’d be losing a lot of sleep at night if I was still the Program Director at Newstalk 1010 in Toronto, after listening to the Edison Research and Triton webinar about the penetration of online digital audio in Canada. The inaugural Infinite Dial Canada 2018 Study explores the online platforms and technologies that Canadians are using. Edison Research conducted a national telephone (cell phone and landline) survey of 1,000 Canadians aged 18 and older in English and French at the beginning of this year.
The scariest findings dealt with how many people don’t even own a radio at home.
From where I sit On the Kowch, I’m excited about The Shift With Drex, Canada’s new live national overnight talk radio show. The Shift With Drex airs on seven Corus talk radio stations including three Ontario stations: AM640 in Toronto, 900 CHML in Hamilton and 980 CFPL in London from 1am to 5am. Drex replaces the U.S. syndicated Coast to Coast program that concentrates on paranormal or conspiracy theories. The show, hosted by George Noory, can now be heard on many of the Bell Media talk radio stations including Newstalk 1010 (CFRB) in Toronto and CJAD in Montreal.
Justin Wilcomes (AKA Drex), has been one of my kowchmedia talk radio clients since he started hosting an evening show on CKNW in Vancouver three years ago. My first air check with Drex, I told him he was a star. On par with the likes of John Moore in Toronto, Bill Carroll in Ottawa and Charles Adler. How else do you explan he went from evenings to afternoon drive to hosting a national talk radio show in three years. Well, let me tell you why. Here is what I hear when I listen to his show:
Canadian Podcast Listener Study finds 41% of Canadians now listen to Podcasts
From where I sit On The Kowch there is a new powerful alternative to radio in Canada. It’s called the Podcast. Ten million Canadians listened to a podcast in the past year. These are the findings of the Canadian Podcast Listener Study by Audio Insights Inc. and Ulster Media with support from The Globe & Mail. Three years ago 30 per cent of Canadians were listening to Podcasts. Today that figure has jumped to 41 per cent with 24% listening monthly, 15% weekly and 4% daily.
Authors of the 57-page study, Jeff Vidler, Canada’s leading media researcher and now team leader at Audio Insights Inc. and Jeff Ulster, former head of Digital Talk Content at CBC and now owner of Ulster Media; say their study “tells us more than we’ve ever known about Canadians’ podcast habits and interests.” The Canadian Podcast Listener: A Landscape Study is a two-phased study of more than 4,000 Canadians who are telling us that “Podcasting is becoming an increasingly important part of the Canadian conversation.”