From where I sit On The Kowch, a lot of people in radio aren’t having a great Christmas this year because of the introduction of the new Online Radio Diary (ORD) during the Fall 2016 Numeris ratings. Industry sources have told kowchmedia the new audience measurement tool had such a negative impact on the ratings, that many radio stations across Canada will be forced to lower the price of their commercials. Preliminary estimates say lower priced commercials will cost them “millions of dollars” in lost revenue in 2017. A lot of sales reps may not hit their budgets in 2017. With the loss of revenue comes the possibility of budget cuts and more people in radio losing their jobs.
From where I sit On The Kowch, the question radio people ask all the time is Who is listening? I was reminded of this with the latest release by Numeris of the Summer 2016 PPM Ratings in Canada’s five largest radio markets. We are obsessed with finding the answer through focus groups, research, surveys, PPM and ballot ratings. A lot depends on the answer if you’re in radio – especially if you’re the General Manager (GM), the General Sales Manger (GSM or the Program Director (PD). Which is why I thought Numeris – the radio and television ratings service in Canada – did a great job of trying to answer the question with its infographics campaign:
From where I sit On The Kowch, most people in radio don’t know how to survive an air check with the boss. They hate listening to themselves. They are super critical and spend too much time beating themselves up over their on air mistakes. The only thing they hate more than listening to themselves, is sitting in the program director’s office listening to their air check.
So there needs to be ground rules with the PD when it comes to that dreaded air check session. If you’re having a bad day chances are an air check session will only make it worse and be counter productive. Reschedule the session. Continue reading
From where I sit On The Kowch, the main reason many young broadcasters aren’t getting feedback about their on air performance is because today’s program directors are too busy to air check the talent who need it most – those hosting shows on the weekend, mid afternoon, evening and overnight.
Today, most PDs only have time to work with prime time talent in morning and afternoon drive where most of the station’s ratings and revenue are generated. So how does someone starting out at a radio station get the feedback they need to grow? Continue reading