By The Numbers: Calgary 2016 Fall PPM Ratings

Bell Media and Bray & Partners Communications Breakdown Of Fall 2016 A12+,  A25-54  and A35-54 Calgary PPM Ratings 

The Calgary Fall 2016 PPM Ratings are out. This time kowchmedia is adding CBC numbers. We have also added the A35-54 demo to our compilation of the A12+ and A25-54 results. The new PPM release from Numeris completes the 13-week period covering  Aug. 29th to Nov. 27th 2016.

2016 Winter PPM ResultsCalgary Bragging Rights:  NewsTalk 770 leads the way for A12+ with a 9.3% (up from 9.0%) tied with Country 107 at 9.3% (flat with last book).  Country105 is popular with the ladies, taking #1 spot for F25-54 delivering a 12.4% share (up from 12.1%).  For M25-54, XL103 is #1 with a 9.8% (up from 8.9%) followed by CJAY92 at 8.6% (down from 8.8%). CJAY92 takes top spot for M18-34 delivering a 13.6% (down from 18.7% share). Country105 is #1 for F18-34 posting a 14.3% share (up from 13.0%).

*Editor’s Note: There is up to a two share point difference between David Bray’s numbers and the Bell Media Numbers. The reason is that Bell only includes commercial radio stations in its ratings report. It doesn’t include CBC numbers. As a result the averages are different because there are two less radio stations in the mix when calculating percentages. This explains why in David’s Bragging Rights you may see a difference above compared to the rating charts below.

Two questions you need to ask yourself to increase ratings and learn why people aren’t listening to your radio station can be found at On The Kowch 

We start with the definition box:

Numeris rating terms

CBC Calgary Fall 2016 PPM Ratings

Calgary % share of hours tuned (Mon-Sun 5A-1A)

Bell Media Research Breakdown of A12+, F12+ and M12+

Calgary A12+ PPM ratings

Bell Media Research Breakdown of A25-54 demos

Calgary A25-54 PPM demos

Bell Media Research Breakdown of A35-54 demos

Calgary A35-54 demos

Click here to find more Fall 2016 rating results in other PPM cities

On The Kowch Blog Exclusive

Why new Online Radio Diary has negative impact on Fall 2016 ratings that may cost Canadian radio stations millions of dollars in lost revenue  click here to read the blog