By The Numbers: Winnipeg 2018 Spring Diary Ratings


Numeris Breakdown of Winnipeg 2018 Spring Diary Ratings  

Numeris logo replacing BBM logoThe 13-week Winnipeg 2018 Spring Diary Ratings were conducted February 26 – April 22, 2018 by Numeris. Anyone 12 years of age or older living in a randomly selected Winnipeg residence by Numeris was eligible to fill out a ballot for one week. Participants listed the radio station’s call letters they listened to in 15 minute time blocks.

At the end of the week, they mailed their ballots back to Numeris to be tabulated. In all, there were 13 weekly groups of ballot holders who participated in the Winnipeg 2018 Spring ratings.

Numeris decided NOT to hold Spring ratings in the Prairie provinces of Saskatchewan and Alberta in 2018 because it was having difficulty to attract enough people to fill out the ballots. Click here for details. As a result there are no Spring 2018 Diary ratings in Regina, Saskatoon, Lethbridge and Red Deer.

We’re trying something different in this 2018 Spring Diary ratings. We want to use the same criteria of how broadcasters and Program Directors get rating bonuses. So we are comparing the findings of the Spring 2018 ratings with the 2017 Spring rating results.  Broadcasters get their rating bonuses based on Fall to Fall, Winter to Winter and Spring to Spring ratings. So we’re providing Spring ’18 and Spring ’17 rating results so you can compare who is up, down or flat.

We start with the definition box:

Compare the Winnipeg 2018 Spring Diary Ratings to Spring 2017 to determine if station is up, flat or down in latest ratings

Winnipeg 2018 Spring Diary Ratings

Click here for more ratings in other radio diary markets