By The Numbers: Vancouver Spring 2018 PPM Ratings

Vancouver Spring 2018 PPM Ratings were conducted February 26, 2018 - May 27, 2018.  A12+ Spring 2018 PPM & A12+ Spring 2017  PPM results are courtesy of Numeris. David Bray & Partners provide 2018 Spring and 2017/18 Winter  PPM results for A 12+ and 25-54 demos.

We're trying something different with the Vancouver Spring 2018 PPM Rating results. We want to use the same criteria of how broadcasters and Program Directors earn PPM rating bonuses. So we are comparing the findings of the Spring 2018 PPM ratings with the Spring 2017 PPM rating results.  Broadcasters get their rating bonuses based on Fall to Fall, Winter to Winter and Spring to Spring ratings. By providing Spring '18 and '17 rating results you can compare who is UP, DOWN or FLAT. David Bray adds 12+ and 25-54 demo results for both Spring 2018 and Winter 2017/18 PPM ratings, to give you more perspective on the ups and downs of radio ratings from this Spring to last Winter's rating period.

Dynamics of radio listening changes from season to season

In the spring, snowbirds return home from warmer climates. Life returns to normal. Listener work schedules are back to normal.  Morning drive and afternoon drive radio are impacted because more people are listening now that they have returned home from Christmas and winter breaks. That is why we need to compare one rating period to the same period a year earlier to see if radio stations and its programming go up, down or stay flat during PPM ratings.

Who's Up  Who's Down ⇓ Who's flat ⇔ from Spring 2018 to Spring 2017

Vancouver Spring 2018 PPM A12+ Top Line Ratings

CBC Radio One  QMFM  CKNW  Rock101   Virgin  JR FM  NEWS1130 BNN⇔ TSN⇓ JACK FM⇓ Traffic   

Compare Vancouver Spring 2018 PPM Ratings A12+ to Spring 2017 A12+ PPM Ratings to determine if stations are UP, DOWN or FLAT in latest ratings

Vancouver Spring 2018 PPM ratings

Numeris Vancouver Spring 2018 PPM ratings

Vancouver Spring 2017 A12+ PPM  Ratings

Numeris Vancouver Spring 2017 PPM Ratings

 

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2018 Winter PPM ResultsVancouver Bragging Rights: CBC Radio One grabs the #1 spot for A12+ with an 15.3% share of hours tuned (down from 15.7% ). Taking the top spot for F25-54 was QM-FM, posting a 16.5% share (down from 19.6% last time out). FOX grabs the lead for M25-54 listeners, delivering a 13.8% share (up from 11.4%).  The FOX is out in front for M18-34 with a 22.0% share of hrs. tuned (up from 15.8%). When it comes to Females 18-34, QM-FM takes top spot with a 16.8 % share.

David Bray’s individual radio station numbers include A12+, W25-54 & M25-54. He compares Spring 2018 PPM ratings (in red) to Winter 2017-18 PPM ratings (in black).

 

Vancouver Spring 2018 PPM Ratings

David Bray & Partners provided Spring 2018 and Winter 2017/18 PPM ratings.

 

Click here for more Spring 2018 PPM Rating Results across Canada

 

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