By The Numbers: Vancouver 2017 Fall PPM Ratings

Vancouver 2017 Fall PPM Ratings were conducted Aug. 28 – Nov. 26. A12+ Fall PPM results are courtesy of Numeris. David Bray & Partners provide Fall & Summer PPM results for 25-54 demos.

The dynamics of radio listening changes from season to season

We’re trying something different in this Fall 2017 PPM Rating results. We want to use the same criteria of how broadcasters and Program Directors earn PPM rating bonuses. So we are comparing the findings of the Fall 2017 PPM ratings with the 2016 Fall PPM rating results.  Broadcasters get their rating bonuses based on Fall to Fall, Winter to Winter and Spring to Spring ratings. 

The dynamics of radio listening changes from season to season. In the Fall, life returns to normal after the lazy, hazy days of summer of listening to music radio at the cottage, on the deck or by the pool. You will notice lower ratings in the Summer below with David Bray’s breakdown of the Fall and Summer 2017 PPM ratings. Listeners return home to their favourite radio station from cottage country or out of town vacations. Adults and students are getting up early again to go to work or school. This impacts morning drive and afternoon drive radio. Traffic is congested again. More cars back on the road means more people listening to radio than they did while on vacation. That is why we need to compare one rating period to the same period a year earlier to see if radio stations and its programming go up or down in the PPM ratings.

Who’s Up  Who’s Down ⇓ Who’s flat ⇔ 

Vancouver 2017 A12+ FALL PPM Top Line Ratings

CBC Radio One #1   QMFM #2 CKNW #3  Rock101 #4    Virgin #5 ⇑  JR FM #6 ⇔  NEWS1130 ⇔ Sportsnet  TSN JACK FM  Traffic   

 

Numeris Vancouver Fall 2017 A12+ PPM  Ratings

Vancouver 2017 Fall PPM Ratings

Vancouver 2017 Fall PPM ratings courtesy of Numeris

 

Numeris Vancouver Fall 2016 A12+ PPM  Ratings

Vancouver Fall 2016 A12+ PPM  Ratings

 

 

 

 

 

 

 

 

 

 

 

David Bray’s individual station numbers may be different than the Numeris Top Line ratings above because of how he calculates the ratings. His comparisons in black are from the Summer 2017 PPM rating periods. As explained above, listening habits change in the summer because listeners are away at the cottage or travelling. As a result ratings are lower during Summer ratings compared to Fall ratings. 

 

2016 Winter PPM ResultsVancouver Bragging Rights: : CBC Radio One grabs the #1 spot for A12+ with an 15.1% share of hours tuned (up from 13.6% ). Taking the top spot for F25-54 was QM-FM, posting a 15.4% share (up from 14.6% last time out). FOX grabs the lead for M25-54 listeners, delivering a 11.1% share (up from 10.1%) followed by the Rock101 at 10.1% (up from 9.5%)  The FOX is out in front for M18-34 with a 15.0% share of hrs. tuned (up from 14.6%). When it comes to Females 18-34, Z95.3 takes top spot with 17.1 % share.

David Bray & Partners provided Fall 2017 PPM ratings (in red) and Summer 2017 PPM ratings (in black).

 

Click here for more Fall 2017 PPM Rating Results across Canada

 

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