Toronto Summer 2018 PPM Ratings were conducted May 28, 2018 - August 26, 2018. A12+ Summer 2018 PPM & A12+ Summer 2017 PPM results are courtesy of Numeris. David Bray & Partners offer 2018 Summer and 2018 Spring PPM results for A 12+ and 25-54 demos.
Comparee the findings of the Summer 2018 PPM ratings with the Summer 2017 PPM rating results. By providing Spring '18 and '17 rating results you can compare who is UP, DOWN or FLAT. David Bray adds 12+ and 25-54 demo results for both Summer 2018 and Spring 2018 PPM ratings, to give you more perspective on the ups and downs of radio ratings from Summer to the Spring rating periods.
Dynamics of radio listening changes from season to season
In the summer, radio listenining habits change drastically - especially for talk radio when people chill out and tend to listen to FM music stations on the deck or in cottage country. It should be noted that unlike the Fall and Winter Books, the Summer Book is rarely used to determine rating bonuses. That's because hosts are on vacation and lessor known part time hosts are filling in. And many listeners abandon local radio when they go out of town on summer vacations.
Who's Up ⇑ Who's Down ⇓ Who's flat ⇔ from Spring 2018 to Spring 2017
Toronto Summer 2018 A12+ PPM Top Line Ratings
CHFI -FM ⇔ CBC Radio One⇑ Newstalk1010⇓ BOOMFM ⇑
680NEWS⇔ CHUMFM ⇓ Q107FM⇓ Talk640 ⇑ Virgin FM⇑ KISSFM⇓
TSN RADIO⇔ FAN590 ⇓
Compare Toronto Summer 2018 PPM Ratings to Summer 2017 PPM Ratings to determine if stations are up, down or flat in A12+ demos
Toronto Summer 2017 PPM Ratings
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Toronto Bragging rights: at the top of the ratings heap go to both CHFI-FM and BOOM 97.3 with each delivering an 11.1 share for A12+. BOOM-FM grabs the #1 spot with ladies 25-54 delivering a 12.7 share (down from 14.4 in the Spring) followed closely by BOOM with a 12.6 share. BOOM-FM holds the #1 spot for males 25-54, posting an 11.7 share (up from 11.1 in the Spring). In a strange twist, CHFI-FM leads the way for M18-34 with a 12.0 share followed by BOOM at 11.4%. For F18-34, CHFI-FM tops the list posting a 27.8 share (down from 23.6 in the Spring). In the non music stations A12+: 680News has a 7 share beating CFRB that droped a full share point from the Spring to a 6.1 share in the Summer book. TSN Radio only has a half share (0.5) while FAN590 dropped a full share point from the Spring to a 1.7 share in the Summer book.
Click here to find more Summer 2018 rating results in other PPM cities