By The Numbers: Toronto Summer 2016 PPM Ratings

Bell Media and Bray & Partners Communications Breakdown Of Summer 2016 A12+,  A25-54  and A35-54 Toronto PPM Ratings 

2016 Winter PPM ResultsThe Numeris Summer 2016 PPM ratings are out. This time kowchmedia is adding CBC numbers. We have also added the 35-54 demo to our compilation of the 12+ and 25-54 results. The new PPM release from Numeris completes the 13-week period covering May 30th to August 28th, 2016.

Toronto Bragging Rights: Bragging rights at the top of the ratings heap* go to CHFI-FM once again with a 9.4% share of hours tuned for A12+ (down from 9.8% last time out) with BOOM 97.3 quickly gaining ground posting a 9.3% (up from 8.6%). CHFI-FM takes the #1 spot with the ladies 25-54 delivering a 13.4% share (down from 14.5%) followed by CHUM-FM with 12.6% (down from 14.9%). BOOM-FM holds the #1 spot for males 25-54, posting a 10.0% share (down from 10.4% in the last 13 week book) followed by Q107 at 9.1% (up from 7.9%). The FAN590 leads the way for M18-34 with an 8.9% share tied with 92.5KISS-FM also at 8.9%. For F18-34, CHFI-FM tops the list posting a 15.7% (up from 15.2%)

*Editor’s Note: There is up to a two share point difference between David Bray’s numbers and the Bell Media Numbers. The reason is that Bell only includes commercial radio stations in its ratings report. It doesn’t include CBC numbers because there is no advertising on Radio One. As a result the averages are different because there are two less radio stations in the mix when calculating percentages. This explains why in David’s Bragging Rights you may see a difference above compared to the rating charts below.

Two questions you need to ask yourself to increase ratings and learn why people aren't listening to your radio station can be found at On The Kowch 

We start with the definition box:

Numeris rating terms

CBC Toronto Summer 2016 PPM Ratings

CBC Toronto Summer 2016 PPM Ratings

Bell Media Research Breakdown of A12+, F12+ and M12+

Toronto 2016 Summer PPM Ratings

Toronto M12+ Summer 2016 PPM Ratings

Bell Media Research Breakdown of A25-54, F25-54+ and M25-54

toronto-header-summer-2016-ppmToronto 25-54 Summer 2016 PPM Ratingstoronto-m-and-w-25-54-summer-2016

Bell Media Research Breakdown of A35-54+, F35-54+ and M35-54

toronto-a-and-w35-54-summer-2016-ppmToronto M35-54 Summer 2016 PPM ratings

Click here to find more Summer 2016 rating results in other PPM cities

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