Toronto 2018 Fall PPM Ratings were conducted August 27 - November 25. A12+ Fall PPM results courtesy of Numeris. David Bray & Partners provide Toronto 2018 Fall & Summer PPM results for A12+ and A25-54 demos.
The dynamics of radio listening changes from season to season
We are using the same criteria of how broadcasters and Program Directors earn PPM rating bonuses. That is why we are comparing the findings of the Fall 2018 PPM ratings with the 2017 Fall PPM rating results. Broadcasters get their rating bonuses based on Fall to Fall, Winter to Winter and Spring to Spring ratings.
The dynamics of radio listening changes from season to season. In the Fall, life returns to normal after the lazy, hazy days of summer of listening to music radio at the cottage, on the deck or by the pool. You will notice lower ratings in the Summer below with David Bray's breakdown of the Fall and Summer 2017 PPM ratings. Listeners return home to their favourite radio station from cottage country or out of town vacations. Adults and students are getting up early again to go to work or school. This impacts morning drive and afternoon drive radio. Traffic is congested again. More cars back on the road means more people listening to radio than they did while on vacation. That is why we need to compare one rating period to the same period a year earlier to see if radio stations and its programming go up or down in the PPM ratings.
A12+ Toronto 2018 Fall PPM Ratings
A12+ Toronto 2017 Fall PPM Ratings
Toronto Fall 2018 PPM Ratings Bragging Rghts: The top of the ratings heap go to CBC Radio One delivering an 11.8% share for A12+ (up from 10.0%). CHFI-FM grabs the #1 spot with ladies 25-54 delivering a 15.3% share (up from 12.7%). BOOM-FM holds the #1 spot for males 25-54, posting a 12.4% share (up from11.7 % in the last 13 week book). Q107 continues to decline in A12+, F25-54, and core demo M25-54. BOOM-FM leads the way for M18-34 with a 10.7% share. For F18-34, CHFI-FM dominates, posting a 20.6 %.
Click here for more Fall 2018 PPM Rating Results across Canada
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