By The Numbers: Toronto 2017 Spring PPM Ratings

Bell Media and Bray & Partners Communications Breakdown Of Toronto 2017 Spring A12+, A25-54  & A35-54 PPM Ratings 

Welcome to the kowchmedia review of Toronto 2017 Spring PPM Ratings for A12+, A25-54 and A35-54 demos, courtesy of Bell Media and Bray & Partners Communications.

We also inlude CBC radio ratings. The new PPM release from Numeris completes the 13-week period covering  February 27, 2017 to May 28, 2017.

Toronto Braggin2016 Winter PPM Resultsg Rights: At the top of the ratings heap is CHFI-FM once again with a 11.6% shareof hours tuned for A12+ (down from 14.3% last time out). CHUM-FM takes the #1 spot with the ladies 25-54 delivering a 16.4% share (up from 14.2%) followed by CHFI-FM with a 13.5% share (down from 17.6%). BOOM-FM holds the #1 spot for males 25-54, posting a 12.5% share (up from 11.5 % in the last 13 week book). BOOM-FM leads the way for M18-34 with a 13.1% share. For F18-34, CHUM-FM tops the list posting a 20.0%

*Editor’s Note: There is up to a two share point difference between David Bray’s numbers and the Bell Media Numbers. The reason is that Bell only includes commercial radio stations in its ratings report. It doesn’t include CBC numbers. As a result the averages are different because there are two less radio stations in the mix when calculating percentages. This explains why in David’s Bragging Rights you may see a difference above compared to the rating charts below.

We start with the definition box:

Numeris rating terms

CBC Toronto Radio A12+,  W25-54 & M25-54 ratings

CBC Tortonto


kowchmedia Exclusive

New Share of Ear Canada study shows radio enjoys a 61 per cent share of all Canadian listening compared to streaming with a nine per cent share. Click here for indepth analysis and opinion on what the study really means and why radio execs might not agree with the findings of the On The Kowch blog.




Two questions you need to ask yourself to increase ratings and learn why people aren't listening to your radio station can be found at On The Kowch 


Click here to find more Spring 2017 rating results in other PPM cities 


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