By The Numbers: Toronto 2017 Fall PPM Ratings

Toronto 2017 Fall PPM Ratings were conducted August 28 - November 26. A12+ Fall PPM results are courtesy of Numeris. David Bray & Partners provide Fall & Summer PPM results for 25-54 demos.

The dynamics of radio listening changes from season to season

We're trying something different in this Fall 2017 PPM Rating results. We want to use the same criteria of how broadcasters and Program Directors earn PPM rating bonuses. So we are comparing the findings of the Fall 2017 PPM ratings with the 2016 Fall PPM rating results.  Broadcasters get their rating bonuses based on Fall to Fall, Winter to Winter and Spring to Spring ratings. 

The dynamics of radio listening changes from season to season. In the Fall, life returns to normal after the lazy, hazy days of summer of listening to music radio at the cottage, on the deck or by the pool. You will notice lower ratings in the Summer below with David Bray's breakdown of the Fall and Summer 2017 PPM ratings. Listeners return home to their favourite radio station from cottage country or out of town vacations. Adults and students are getting up early again to go to work or school. This impacts morning drive and afternoon drive radio. Traffic is congested again. More cars back on the road means more people listening to radio than they did while on vacation. That is why we need to compare one rating period to the same period a year earlier to see if radio stations and its programming go up or down in the PPM ratings.

Who's Up  Who's Down ⇓ Who's flat ⇔ 

Toronto 2017 A12+ FALL PPM Top Line Ratings

CHFI -FM #1 ⇑ CBC Radio One #2 ⇑ Newstalk 1010 #3          BOOM-FM #4     680NEWS #5 ⇑   CHUM-FM #6   Q107-FM ⇑  Talk640 ⇓ Sportsnet 590 ⇓  TSN Radio ⇔  CFNY ⇔  Virgin FM ⇔ KISSFM 

Toronto Numeris Fall 2017 Numeris A12+ PPM  Ratings

Toronto 2017 Fall PPM Ratings

By The Numbers: Numeris Toronto 2017 A12+ Fall Top Line PPM Ratings 

Toronto Fall 2016 Numeris A12+ PPM  Ratings

Toronto 2017 Fall PPM Ratings

By The Numbers: Numeris Toronto 2016 A12+ Fall Top Line PPM Ratings 

 

2016 Winter PPM ResultsToronto Bragging Rights: The top of the ratings heap go to CHFI-FM once again with a 12.4% share of hours tuned for A12+ (up from 11.3% last time out). CHFI-FM takes the #1 spot with the ladies 25-54 delivering a 15.6% share (up from 13.3%) followed by CHUM-FM with a 13.4% share (down from 17.0%).  In a strange twist, CHFI-FM holds the #1 spot for males 25-54, posting an 12.0% share (up from 11.2 % in the last 13 week book) followed by BOOM-FM at 8.9% and Q107 with 8.5%. In an even more unusual twist, CHFI-FM leads the way for M18-34 with a 17.1% share (up from 14.8%). For F18-34, CHFI-FM tops the list posting an 18.5%.

 

David Bray’s individual station numbers may be different than the Numeris Top Line ratings above because of how he calculates the ratings. His comparisons in black are from the Summer 2017 PPM rating periods. As explained above, listening habits change in the summer because listeners are away at the cottage or travelling. As a result ratings are lower during Summer ratings compared to Fall ratings. 

 

David Bray & Partners provided Fall 2017 PPM ratings (in red) and Summer 2017 PPM ratings (in black).

 

Click here for more Fall 2017 PPM Rating Results across Canada

 

kowchmedia coaching promise

We coach talent in all radio formats to be better broadcasters
We offer affordable two-for-one coaching packages
We maximize feedback to our clients through our second no charge coaching session
We help broadcasters who want to invest in their careers to achieve success
We are available for a FREE consultation at 647-521-6397 or email steve@kowchmedia.com