The dynamics of radio listening changes from season to season
We're trying something different in this Fall 2017 PPM Rating results. We want to use the same criteria of how broadcasters and Program Directors earn PPM rating bonuses. So we are comparing the findings of the Fall 2017 PPM ratings with the 2016 Fall PPM rating results. Broadcasters get their rating bonuses based on Fall to Fall, Winter to Winter and Spring to Spring ratings.
The dynamics of radio listening changes from season to season. In the Fall, life returns to normal after the lazy, hazy days of summer of listening to music radio at the cottage, on the deck or by the pool. You will notice lower ratings in the Summer below with David Bray's breakdown of the Fall and Summer 2017 PPM ratings. Listeners return home to their favourite radio station from cottage country or out of town vacations. Adults and students are getting up early again to go to work or school. This impacts morning drive and afternoon drive radio. Traffic is congested again. More cars back on the road means more people listening to radio than they did while on vacation. That is why we need to compare one rating period to the same period a year earlier to see if radio stations and its programming go up or down in the PPM ratings.
Who's Up ⇑ Who's Down ⇓ Who's flat ⇔
CHFI -FM #1 ⇑ CBC Radio One #2 ⇑ Newstalk 1010 #3 ⇔ BOOM-FM #4 ⇓ 680NEWS #5 ⇑ CHUM-FM #6 ⇓ Q107-FM ⇑ Talk640 ⇓ Sportsnet 590 ⇓ TSN Radio ⇔ CFNY ⇔ Virgin FM ⇔ KISSFM ⇓
Toronto Numeris Fall 2017 Numeris A12+ PPM Ratings
Toronto Fall 2016 Numeris A12+ PPM Ratings
Toronto Bragging Rights: The top of the ratings heap go to CHFI-FM once again with a 12.4% share of hours tuned for A12+ (up from 11.3% last time out). CHFI-FM takes the #1 spot with the ladies 25-54 delivering a 15.6% share (up from 13.3%) followed by CHUM-FM with a 13.4% share (down from 17.0%). In a strange twist, CHFI-FM holds the #1 spot for males 25-54, posting an 12.0% share (up from 11.2 % in the last 13 week book) followed by BOOM-FM at 8.9% and Q107 with 8.5%. In an even more unusual twist, CHFI-FM leads the way for M18-34 with a 17.1% share (up from 14.8%). For F18-34, CHFI-FM tops the list posting an 18.5%.
Click here for more Fall 2017 PPM Rating Results across Canada
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