By the Numbers: Summer 2015 PPM Ratings for Montreal

Numeris logo replacing BBM logo

David Bray logo

Summer 2015 PPM ratings covering June 1st to August 30th in Montreal is courtesy of Numeris and  Bray & Partner Communications .

“Montreal Bragging Rights: CFGL-FM 105.7 Rythme FM is #1 for A12+ with a 15.5% share (up from 14.7%). CFGL-FM 105.7 Rythme FM is tops with the ladies, taking #1 spot for F25-54 delivering a 20.1% share (up from 17.5 %). For M25-54, CHMP 98.5FM is in a dead heat with CITEF: 107,3 Rouge Mm both at 13.5% share. Virgin Radio 96 is #1 for M18-34 with a 15.1% share,” says David Bray.

We have two charts for you. The first is the Numeris Montreal Anglo PPM Top-Line Radio Statistics for Average Minute Audience (AMA), Daily Cume and Share (see green box for definitions) for Adults 12+ Monday – Sunday 2am – 2am. This charts highlights the ratings of English Montreal radio stations. As a result you will notice this chart has different radio station results compared to the Bray & Partners chart.  I know it’s confusing, but then again nothing is easy in Quebec when it comes to the French and English language. If you want to know how the English stations did in the Summer ratings, this is the best chart for you.

The second is a Bray & Partners breakdown of the 2015 Summer and Spring PPM ratings of all Montreal radio stations (French and English) for Adults 12+, Women 25-54 and Men 25-54 Monday to Sunday 5am to 1am. You will notice this chart has different results for the English stations compared to the Numeris chart. That is because the results are not split down linguistic lines.  With an Anglo minority in a Francophone city, the French stations, have higher share numbers than the English stations because there are more French listeners than English listeners. What is important is to compare the rating results of the English stations I have highlighted in blue. This chart also lets you track how each station is trending from one ratings period to another.  It is important to note that FM music stations traditionally have higher summer ratings than AM news and talk stations. People are in a vacation mode and tend to prefer listening to music at a BBQ, on the deck or at the summer cottage. This goes for both French and English listeners.

We start with the definition box:

Numeris rating terms

Below is the Numeris 2015 Montreal Summer PPM ratings chart:

summer 2015 Montreal PPM Ratings

Below is Bray & Partners 2015 Montreal Summer PPM ratings chart:

Summer 2015 Montreal Bray PPM ratings

Find out why Steve Kowch predicts 2015 election will be better for talk radio ratings than the 2011 election campaign.  On The Kowch 

 Click here for  more ratings in other PPM radio markets

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