By the Numbers: Summer 2015 PPM Ratings for Edmonton

Numeris logo replacing BBM logo

David Bray logo

Summer 2015 PPM ratings covering June 1st to Aug. 30th  in Edmonton is courtesy of Numeris and Bray & Partner Communications .

“Bragging rights in Edmonton: 102.3 NOW Radio rules the roost for A12+ posting a 12.1% share of hours tuned (up from 11.1%),” says David Bray.

“NOW! Radio takes top spot for F25-54, delivering a 10.1% share (down from 16.7%). NOW also tops the list for M25-54 with a 15.9% share (up from 15.7%). For M18-34, NOW! posted a 18.3% (down from 19.1%) For F18-34 NOW! delivered a 23.2%.”

We have two charts for you. The first is the Numeris PPM Top-Line Radio Statistics for Average Minute Audience (AMA), Daily Cume and Share (see green box for definitions) for Adults 12+ Monday – Sunday 2am – 2am.

The second is a Bray & Partners breakdown of the 2015 Summer and Spring PPM ratings of Edmonton radio stations for Adults 12+, Women 25-54 and Men 25-54 Monday to Sunday 5am to 1am. (The Numeris chart covers 24 hours of ratings which explains why there may be a slight difference in the B&P chart.) While this chart lets you track how each station is trending from one ratings period to another,  it is important to note that FM music stations traditionally have higher summer ratings than AM news and talk stations. People are in a vacation mode and tend to prefer listening to music at a BBQ, on the deck or at the summer cottage.

We start with the definition box:

Numeris rating terms

Below is the Numeris 2015 Edmonton Summer PPM ratings chart:

Summer 2015 Edmonton PPM Ratings

Below is the Bray & Partners 2015 Edmonton Summer PPM ratings chart:

Summer 2015 Edmonton Bray PPM Ratings

Find out why Steve Kowch predicts 2015 election will be better for talk radio ratings than the 2011 election campaign.  On The Kowch 

 Click here for  more ratings in other PPM radio markets

Not happy with the ratings on your show?

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