By The Numbers: Summer 2015 PPM Ratings for Calgary

Numeris logo replacing BBM logo

David Bray logo

Summer 2015 PPM ratings covering June 1st to Aug. 30th  in Calgary is courtesy of Numeris and Bray & Partner Communications .

“Bragging rights in Calgary:  Country 105 leads the way for A12+ with a 10.9% (up from 10.2%) followed closely by XL103 with a 10.8% share (down from 10.9%), says David Bray.

“Country 105 is popular with the ladies, taking #1 spot for F25-54 delivering an 11.8% share (up from 11.3%) followed by XL103 at 11.1%. For M25-54, XL103 is #1 with an 11.4% (down from 12.4%). Country 105 takes top spot for M18-34 delivering a 14.7% share. Country 105 is #1 for F18-34 posting a 14.5% share”.

We have two charts for you. The first is the Numeris PPM Top-Line Radio Statistics for Average Minute Audience (AMA), Daily Cume and Share (see green box for definitions) for Adults 12+ Monday – Sunday 2am – 2am.

The second is a Bray & Partners breakdown of the 2015 Summer and Spring PPM ratings of Calgary radio stations for Adults 12+, Women 25-54 and Men 25-54 Monday to Sunday 5am to 1am. (The Numeris chart covers 24 hours of ratings which explains why there may be a slight difference in the B&P chart.) While this chart lets you track how each station is trending from one ratings period to another,  it is important to note that FM music stations traditionally have higher summer ratings than AM news and talk stations. People are in a vacation mode and tend to prefer listening to music at a BBQ, on the deck or at the summer cottage.

We start with the definition box:

Numeris rating terms

Below is the Numeris 2015 Calgary Summer PPM ratings chart:

summer 2015 Calgary PPM ratings

Below is the Bray & Partners 2015 Calgary Summer PPM ratings chart:

summer 2015 Calgary Bray PPM ratings

Find out why Steve Kowch predicts 2015 election will be better for talk radio ratings than the 2011 election campaign.  On The Kowch 

 Click here for  more ratings in other PPM radio markets

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