By The Numbers: Ontario 2018 Spring Diary Ratings

Numeris Breakdown of Ontario Spring 2018 Diary Ratings  for 7 Ontario Radio markets

Numeris logo replacing BBM logoThe 13 week Ontario 2018 Spring Diary Ratings were conducted February 26 – April 22, 2018 by Numeris. Anyone 12 years of age or older living in a randomly selected Ontario residence by Numeris was eligible to fill out a ballot for one week. Participants listed the radio station’s call letters they listened to in 15 minute time blocks.

At the end of the week, they mailed their ballots back to Numeris to be tabulated. In all, there were 13 weekly groups of ballot holders who participated in the 2018 Spring ratings in Belleville/Trenton, Hamilton, Kitchener/Waterloo, London, Oshawa/Whitby, Ottawa/Gatineau and St. Catharines/Niagara.

Many Ontario radio stations do not subscribe to both the Spring and Fall Radio Diary Numeris ratings. Some prefer to subscribe to only one of the two rating periods.

Numeris decided NOT to hold Spring ratings in Kingston and Windsor in 2018 because it was having difficulty to attract enough people to fill out the ballots. Click here for details.

We’re trying something different in this Ontario Spring 2018 Diary Ratings. We want to use the same criteria of how broadcasters and Program Directors get rating bonuses. So we are comparing the findings of the Spring 2018 ratings with the 2017 Spring rating results.  Broadcasters get their rating bonuses based on Fall to Fall, Winter to Winter and Spring to Spring ratings. So we’re providing Spring ’18 and Spring ’17 rating results so you can compare who is up, down or flat.

We start with the definition box:

Compare Ontario Spring 2018 Diary Ratings to Spring 2017 share to determine if station is up, flat or down in latest ratings

Spring 2018 Diary Ratings


Compare Spring 2018 share to Spring 2017 share to determine if station is up, flat or down in latest ratings

Spring 2018 diary ratings


Compare Spring 2018 share to Spring 2017 share to determine if station is up, flat or down in latest ratings

Spring 2018 diary ratings


Questions you need to ask yourself to increase ratings start with why aren't people listening to your radio station. The answer is at On The Kowch 


Compare Spring 2018 share to Spring 2017 share to determine if station is up, flat or down in latest ratings


Compare Spring 2018 share to Spring 2017 share to determine if station is up, flat or down in latest ratings


Compare Spring 2018 share to Spring 2017 share to determine if station is up, flat or down in latest ratings

Sping 2018 diary ratings

Spring 2018 diary ratings


Compare Spring 2018 share to Spring 2017 share to determine if station is up, flat or down in latest ratings

Ontario Spring 2018 diary ratings

Click here for more ratings in other radio diary markets