By The Numbers: Montreal Spring 2018 PPM Ratings

Montreal Spring 2018 PPM Ratings were conducted February 26, 2018 - May 27, 2018.  A12+ Spring 2018 PPM & A12+ Spring 2017  PPM results are courtesy of Numeris. David Bray & Partners provide 2018 Spring and 2017/18 Winter  PPM results for A 12+ and 25-54 demos.

We're trying something different with the Montreal Spring 2018 PPM Rating results. We want to use the same criteria of how broadcasters and Program Directors earn PPM rating bonuses. So we are comparing the findings of the Spring 2018 PPM ratings with the Spring 2017 PPM rating results.  Broadcasters get their rating bonuses based on Fall to Fall, Winter to Winter and Spring to Spring ratings. By providing Spring '18 and '17 rating results you can compare who is up, down or flat. David Bray adds 12+ and 25-54 demo results for both Spring 2018 and Winter 2017/18 PPM ratings, to give you more perspective on the ups and downs of radio ratings from this Spring to last Winter's rating period.

Dynamics of radio listening changes from season to season

In the spring, snowbirds return home from warmer climates. Life returns to normal. Listener work schedules are back to normal.  Morning drive and afternoon drive radio are impacted because more people are listening now that they have returned home from Christmas and winter breaks. That is why we need to compare one rating period to the same period a year earlier to see if radio stations and its programming go up, down or stay flat during PPM ratings.

Who's Up  Who's Down ⇓ Who's flat ⇔ from Spring 2018 to Spring 2017

Montreal Spring 2018 PPM Rating Top Line Results

CJADThe Beat  ⇑ Virgin  ⇓  CHOM  CBC Radio One ⇑ TSN  ⇓

Compare Montreal Spring 2018 PPM Ratings A12+ to Spring 2017 A12+ PPM Ratings to determine if station is UP, DOWN or FLAT in latest ratings

Montreal Spring 2018 PPM Ratings

Numeris Montreal Spring 2018 PPM Ratings

Montreal Spring 2017 PPM Ratings A12+

Montreal Spring 2017 PPM Ratings

 

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David Bray and Associates compare results of the  Montreal Spring 2018 PPM Ratings in the A12+ and 25-54 demos with the Winter 2017/18 ratings

Montreal Spring 2018 PPM Ratings

Bray & Associates Spring 2018 PPM ratings

 

Click here for more Spring 2018 PPM Rating Results across Canada

Battle of the Bell Media and COGECO Press Releases over results of the Montreal Spring 2018 PPM Ratings

As usual, nothing changes in Montreal’s English radio market. In the A12+ demos, CJAD is #1, The Beat is #2, Virgin is #3 and CHOM is #4 – basically the same rankings as 2017 Winter and 2017 Spring PPM ratings.  But the devil is in the details of the dueling press releases from Bell Media that owns CJAD, VIRGIN, CHOM and TSN and COGECO that owns The Beat. The battle ground is for the  25-54 demos. Those are the demos advertisers want to reach.  Stations with those demos make a lot of money. Here is the spin by Bell and COGECO.

Bell Media Press Release

Bell Media Remains #1 in English Montréal

With stations 95.9 Virgin RadioCHOM 97 7CJAD 800 and TSN Radio 690, Bell Media remained the #1 radio broadcaster this spring in English Montréal, with a combined commercial market share of 70% among adults 25-54.

95.9 Virgin Radio drew 2,083,000 listeners, making it the top English-language station in terms of reach. In addition, with a commercial market share of 28% among women aged 25-54, the station posts its best results in almost two years! CHOM 97 7 holds on to the top spot among its target group, men 25-54, with a commercial market share of 32%. As for CJAD 800, the station remains the preferred choice among all listeners aged 2+, with a commercial market share of 40%, its best performance of the last 10 years! The shows hosted by Andrew Carter, Leslie Roberts, and Aaron Rand are #1 in their respective timeslots: morning drive, late morning, and afternoon drive. Finally, the sports station TSN Radio 690 scores 4.6 commercial shares among its target audience of men 25-54.

COGECO Press Release

Montreal, June 6th, 2018 – The Numeris Spring 2018 ratings numbers are in and The Beat 92.5 continues to dominate Montreal’s Radio Market as the number one RADIO station in the Adult 25-54 demo for the eighth survey in a row  and as well as number one with women 25-54.  The Beat is also Montreal’s #1 English Music Station among adult listeners of all ages!

Vinny & Nikki in the Morning has been the fastest growing show in Montreal for the last year and is again the #1 Music Morning Show, posting the largest growth in the city with 7 points share increase year-to-year. 

For the 4th consecutive year, The Beat 92.5 continues to own the at-work period as the Number One favorite music station in the city with listeners of all ages. The Beat 92.5 is also the number one at-work station with the most Montreal Adults 25-54 and Females 25-54 choosing The Beat of your Workday with Donna Saker and CJ every weekday between 8:20am – 5pm.

Meanwhile, The Beat 5@7 with Cat Spencer is the number one weekday drive home show, being everyone’s favorite weekday drive home show in the Adults 25-54 and Females 25-54 demographic.

Feel Good Weekends with Nat Lauzon is the number one weekend show with Adults 25-54 and Females 25-54.

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