English Montreal Fall 2018 PPM Ratings were conducted Aug. 27 - Nov. 25. A12+ Fall PPM results are courtesy of Numeris. David Bray & Partners provide Fall & Summer PPM results for A12+ and 25-54 demos.
The dynamics of radio listening changes from season to season
We want to use the same criteria of how broadcasters and Program Directors earn PPM rating bonuses. So we are comparing the findings of the Fall 2018 PPM ratings with the 2017 Fall PPM rating results. Broadcasters get their rating bonuses based on Fall to Fall, Winter to Winter and Spring to Spring ratings.
The dynamics of radio listening changes from season to season. In the Fall, life returns to normal after the lazy, hazy days of summer of listening to music radio at the cottage, on the deck or by the pool. You will notice lower ratings in the Summer below with David Bray's breakdown of the Fall and Summer 2018 PPM ratings. Listeners return home to their favourite radio station from cottage country or out of town vacations. Adults and students are getting up early again to go to work or school. This impacts morning drive and afternoon drive radio. Traffic is congested again. More cars back on the road means more people listening to radio than they did while on vacation. That is why we need to compare one rating period to the same period a year earlier to see if radio stations and its programming go up or down in the PPM ratings.
English Montreal Fall 2018 PPM Ratings
English Montreal Fall 2017 PPM Ratings
Montreal Bragging Rights: CHMP 98.5FM is #1 for A12+ (Franco) with a 20.1% share (up from 14.8%). For A12+ (Anglo) CJAD 800 is #1 with a 28.7% (up from 28.1%). CITE-FM is tops with the ladies, taking #1 spot for F25-54 (Franco) delivering a 21.0% share (up from 15.7%). For F25-54 (Anglo) The Beat 92.5 is #1 with a 29.9% share (up from 27.9). For M25-54 (Franco), CHMP 98.5FM is on top at 19.9% share (up from 15.7%) followed by CHOM-FM with 14.4%. For M25-54 (Anglo), CHOM-FM is #1 at 23.7% (down from 25.0%)
Click here to find more Fall 2018 rating results in other PPM cities
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