English Montreal 2018 Winter PPM Ratings were conducted November 27, 2017 – February 25, 2018. A12+ Winter 2018 & Winter 2017 Winter PPM results are courtesy of Numeris. David Bray & Partners provide 2018 Winter and 2017 Fall PPM results for A 12+ and 25-54 demos.
We’re trying something different in this English Montreal 2018 Winter PPM Ratings report. We want to use the same criteria of how broadcasters and Program Directors earn PPM rating bonuses. So we are comparing the findings of the Winter 2018 PPM ratings with the 2017 Winter PPM rating results. Broadcasters get their rating bonuses based on Fall to Fall, Winter to Winter and Spring to Spring ratings. So we’re providing Winter ’18 and ’17 rating results so you can compare who is up, down or flat. David Bray adds Fall 2017 PPM ratings to give you more perspective on the ups and downs of radio ratings from the Winter to last Fall’s rating period.
Dynamics of radio listening changes from season to season
In the winter, snowbirds flee the snow for warmer climates. Others take winter vacations to beach resorts. And others leave home during the Christmas/New Years break to visit family or spend a week or two on the beach. All of this has an impact on radio station listenership. Add 24/7 Christmas music on some FM stations that attract listeners from the competition, and you have changes in the market. Morning drive and afternoon drive radio is impacted because of winter vacations and snow storms. That is why we need to compare one rating period to the same period a year earlier to see if radio stations and its programming go up, down or stay flat during PPM ratings.
Who’s Up ⇑ Who’s Down ⇓ Who’s flat ⇔ from Winter 2018 to Winter 2017
CJAD #1⇓ The Beat #2 ⇑ Virgin #3 ⇓ CHOM #4⇓ CBC Radio One #5 ⇑ TSN #6 ⇓
English Montreal 2018 Winter A12+ PPM Ratings
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English Montreal Numeris 2017 Winter A12+ PPM Ratings
More ratings below this shameless kowchmedia plug on how to make you a better radio host
There are few surprises in Montreal’s English radio market. In the A12+ demos, CJAD is #1, The Beat is #2, Virgin is #3 and CHOM is #4 – basically the same rankings as 2017 Winter PPM ratings. But the devil is in the details of the press releases from Bell Media that owns CJAD, VIRGIN, CHOM and TSN and COGECO Media that owns The Beat. The battle ground is for the 25-54 and 18-34 demos. Those are the demos advertisers want to reach. Stations with those demos make a lot of money. Here is the spin by Bell and COGECO.
COGECO Press Release
The Numeris Winter 2018 ratings numbers are in and The Beat 92.5 continues to dominate Montreal’s Radio Market as the number one RADIO station in the Adult 25-54 demo for the seventh survey in a row and as well as number one with women 25-54, reaching more listeners than any other station in town! The Beat is also Montreal’s #1 English Music Station among adult listeners of all ages! For the 4th consecutive year, The Beat 92.5 continues to own the at-work period as the Number One favorite music station in the citywith listeners of all ages. The Beat 92.5 is also the number one at-work station with the most Montreal Adults 25-54 and Females 25-54 listening.
Bell Media Press Release:
Through its radio stations 95.9 Virgin Radio, CHOM 97 7, CJAD 800, TSN Radio 690, ÉNERGIE 94.3 and 107.3 Rouge, Bell Media reaches more than 4 million listeners each week. In Montréal. Bell Media’s six radio stations reach more than 70% of the population. 95.9 Virgin Radio, CHOM 97 7, CJAD 800, and TSN Radio 690, had a combined total of 70.7 commercial shares among adults 25-54 this winter, once again making it #1 in the English Montréal market.
Click here for more Winter 2018 PPM Rating Results across Canada
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