Edmonton Summer 2018 PPM Ratings were conducted May 28, 2018 - August 26, 2018. A12+ Summer 2018 PPM & A12+ Summer 2017 PPM results are courtesy of Numeris. David Bray & Partners offer 2018 Summer and 2018 Spring PPM results for A 12+ and 25-54 demos.
Compare the findings of the Summer 2018 PPM ratings with the Summer 2017 PPM rating results. By providing Summer '18 and '17 rating results you can compare who is UP, DOWN or FLAT. David Bray adds 12+ and 25-54 demo results for both Summer 2018 and Spring 2018 PPM ratings, to give you more perspective on the ups and downs of radio ratings from Summer to Spring rating periods.
Dynamics of radio listening changes from season to season
In the summer, radio listenining habits change drastically - especially for talk radio when people chill out and tend to listen to FM music stations on the deck or in cottage country. It should be noted that unlike the Fall and Winter Books, the Summer Book is rarely used to determine rating bonuses. That's because hosts are on vacation and lessor known part time hosts are filling in. And many listeners abandon local radio when they go out of town on summer vacations.
Who's Up ⇑ Who's Down ⇓ Who's flat ⇔ from Summer 2018 to Summer 2017
Edmonton Summer 2018 A12+ PPM Top Line Ratings
CHED ⇓102.3 NOW⇑CISN Country⇓ Capital FNSonic 102.9⇓ CBC Radio One⇑Bear 100.3FM⇓ Bounce ⇓ 840CFCW ⇓K97 Classic Rock⇓ UP99.3⇑95.7 CRUZ FM⇑ Virgin ⇑
Compare Edmonton Summer 2018 PPM Ratings to Summer 2017 PPM Ratings to determine if stations are up, down or flat in A12+ demos
Edmonton Summer 2017 PPM Ratings
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Edmonton Bragging Rights: The Bear passes NOW for #1 with A12+ posting a 9.3% share (up from 5.8 in the Spring). NOW! Radio takes top spot for F25-54, delivering a 22.0 share (up from 19.5). NOW tops the list for M25-54 with a 12.5 share (flat with the Spring book). For M18-34, NOW leads the way posting a 14.9 share followed by the Bear at 13.7 share. NOW also led with F18-34 delivering an 18.3 share (up from 14.7 in the Spring book). (NOTE: not all ratings match Numeris ratings posted above)
Click here to find more Summer 2018 rating results in other PPM cities