Bell Media and Bray & Partners Communications Breakdown Of Edmonton Summer 2016 A12+, A25-54 and A35-54 PPM Ratings
As summer slides into the distance, it’s time to look back with the help of the release of the Summer 2016 radio ratings. PPM release from Numeris completes the thirteen week period covering May 30th to August 28th, 2016. Let’s take a look the five PPM markets.
Bragging Rights for Edmonton: 102.3 NOW Radio rules the roost* for A12+ posting a 13.2% share of hours tuned (up from 11.8%). NOW! Radio takes top spot for F25-54, delivering a 20.3% share (up from 19.3%). NOW also tops the list for M25-54 with a 13.7% share (up from 12.6%) followed by the Bear at 12.3% (down from 12.5%). For M18-34, Sonic posted a 14.8% (up from 13.8%). For F18-34 NOW! delivered a 20.0% (down from 21.9%).
*Editor’s Note: There is up to a two share point difference between David Bray’s numbers and the Bell Media Numbers. The reason is that Bell only includes commercial radio stations in its ratings report. It doesn’t include CBC numbers because there is no advertising on Radio One. As a result the averages are different because there are two less radio stations in the mix when calculating percentages. This explains why in David’s Bragging Rights you may see a difference above compared to the rating charts below.
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Bell Media Research breakdown of A12+, F12+ and M12+
Bell Media Research breakdown A25-54, F25-54 and M25-54
Bell Media Research breakdown A35-54, F35-54 and M35-54
Click here to find more Summer 2016 rating results in other PPM cities
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