By The Numbers: Edmonton Spring 2018 PPM Ratings

Edmonton Spring 2018 PPM Ratings were conducted February 26, 2018 - May 27, 2018.  A12+ Spring 2018 & Spring 2017  PPM results are courtesy of Numeris. David Bray & Partners provide 2018 Spring and Winter 2017/18 PPM results for A 12+ and 25-54 demos.

We're trying something different with this Edmonton Spring 2018 PPM Rating results report. We want to use the same criteria of how broadcasters and Program Directors earn PPM rating bonuses. So we are comparing the findings of the Spring 2018 PPM ratings with the 2017 Spring PPM rating results.  Broadcasters get their rating bonuses based on Fall to Fall, Winter to Winter and Spring to Spring ratings. By providing Spring '18 and '17 rating results you can compare who is UP, DOWN or FLAT. David Bray adds 12+ and 25-54 demo results for both Spring 2018 and Winter 2017/18 PPM ratings, to give you more perspective on the ups and downs of radio ratings from this Spring to last Winter's rating period.

Dynamics of radio listening changes from season to season

In the spring, snowbirds return home from warmer climates. Life returns to normal. Listener work schedules are back to normal.  Morning drive and afternoon drive radio are impacted because more people are listening now that they have returned home from Christmas and winter breaks. That is why we need to compare one rating period to the same period a year earlier to see if radio stations and its programming go up, down or stay flat during PPM ratings.

Who's Up  Who's Down ⇓ Who's flat ⇔ from Winter 2018 to Winter 2017

Edmonton 2017 A12+ WINTER PPM Top Line Ratings

CHED  102.3 NOW   CISN Country ⇔  Capital FNSonic 102.9 CBC Radio One Bear 100.3FM  Kiss 91.7   840CFCW   K97 Classic  Rock UP99.3 95.7 CRUZ FM Virgin  ⇑ 

Compare Edmonton Spring 2018 PPM Ratings A12+ to Spring 2017 A12+ PPM Ratings to determine if station is UP, DOWN or FLAT in the latest ratings

Edmonton Spring 2018 PPM Ratings

Numeris Edmonton Spring 2018 PPM Ratings

Edmonton Spring 2017 A12+ PPM  Ratings

Numeris Edmonton Spring 2017 A12+ PPM Ratings

 

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2018 Winter PPM Results

Edmonton Bragging Rights: 102.3 NOW Radio rules the roost for A12+ posting a 10.5% share of hours tuned (up from 9.7% last time out). NOW! Radio takes top spot for F25-54, delivering a 19.5% share (up from 15.6%). NOW also tops the list for M25-54 with a 12.5% share (down from 13.1%). For M18-34, NOW leads the way posting a 17.6% (down from 22.1%) followed by the Bear at 11.5%. For a clean sweep NOW also led with F18-34 delivering a 14.7%.

David Bray’s individual radio station numbers include A12+, W25-54 & M25-54. He compares Spring 2018 PPM ratings (in red) to Winter 2017-18 PPM ratings (in black).

 

Edmonton Spring 2018 PPM Ratings

Edmonton Spring 2018 PPM Ratings provided by Bray & Associates

 

Click here for more Spring 2018 PPM Rating Results across Canada

 

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