The dynamics of radio listening changes from season to season
We want to use the same criteria of how broadcasters and Program Directors earn PPM rating bonuses. So we are comparing the findings of the Fall 2018 PPM ratings with the 2017 Fall PPM rating results. Broadcasters get their rating bonuses based on Fall to Fall, Winter to Winter and Spring to Spring ratings.
The dynamics of radio listening changes from season to season. In the Fall, life returns to normal after the lazy, hazy days of summer of listening to music radio at the cottage, on the deck or by the pool. You will notice lower ratings in the Summer below with David Bray's breakdown of the Fall and Summer 2018 PPM ratings. Listeners return home to their favourite radio station from cottage country or out of town vacations. Adults and students are getting up early again to go to work or school. This impacts morning drive and afternoon drive radio. Traffic is congested again. More cars back on the road means more people listening to radio than they did while on vacation. That is why we need to compare one rating period to the same period a year earlier to see if radio stations and its programming go up or down in the PPM ratings.
Edmonton Fall 2018 PPM Ratings
Edmonton Fall 2017 PPM Ratings
Edmonton Bragging Rights: 630 CHED is #1 with A12+ posting a 9.1% share of hours tuned (up from 7.0 % last time out). NOW! Radio takes top spot for F25-54, delivering a 21.2% share (up from 22.0 %). NOW tops the list for M25-54 with an 11.0% share (down from 12.5%). For M18-34, NOW leads the way posting a 12.5%. NOW also led with F18-34 delivering a 17.0% (up from 16.9%).
Click here for more Fall 2018 PPM Rating Results across Canada