By The Numbers: Edmonton 2018 Winter PPM Ratings

Edmonton 2018 Winter PPM Ratings were conducted November 27, 2017 - February 25, 2018.  A12+ Winter 2018 & Winter 2017  Fall PPM results are courtesy of Numeris. David Bray & Partners provide 2018 Winter and 2017 Fall  PPM results for A 12+ and 25-54 demos.

We're trying something different in this Edmonton 2018 Winter PPM Ratings result report. We want to use the same criteria of how broadcasters and Program Directors earn PPM rating bonuses. So we are comparing the findings of the Winter 2018 PPM ratings with the 2017 Winter PPM rating results.  Broadcasters get their rating bonuses based on Fall to Fall, Winter to Winter and Spring to Spring ratings. So we're providing Winter '18 and '17 rating results so you can compare who is up, down or flat. David Bray adds Fall 2017 PPM ratings to give you more perspective on the ups and downs of radio ratings from the Winter to last Fall's rating period.

Dynamics of radio listening changes from season to season

In the winter, snowbirds flee the snow for warmer climates. Others take winter vacations to beach resorts. And others leave home during the Christmas/New Years break to visit family or spend a week or two on the beach.  All of this has an impact on radio station listenership. Add 24/7 Christmas music on some FM stations that attract listeners from the competition, and you have changes in the market.  Morning drive and afternoon drive radio is impacted because of winter vacations and snow storms. That is why we need to compare one rating period to the same period a year earlier to see if radio stations and its programming go up, down or stay flat during PPM ratings.

Who's Up  Who's Down ⇓ Who's flat ⇔ from Winter 2018 to Winter 2017

Edmonton 2017 A12+ WINTER PPM Top Line Ratings

CHED #1 ⇑ 102.3 NOW #2   CISN Country #3 ⇑ Capital FNSonic 102.9 CBC Radio One ⇓ Bear 100.3FM    Kiss 91.7   840CFCW #9 ⇑  K97 Classic  Rock UP99.3 ⇔ 95.7 CRUZ FM 


Edmonton Numeris Winter 2018 A12+ PPM  Ratings

Edmonton 2018 Winter PPM Ratings

By The Numbers: Edmonton 2018 A12+ Winter Top Line PPM Ratings


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Edmonton Numeris Winter 2017 A12+ PPM  Ratings

Edmoton 2017 Winter PPM Ratings

By The Numbers: Edmonton 2018 A12+ Winter Top Line PPM Ratings


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David Bray’s individual radio station numbers include A12+, W25-54 & M25-54. He compares Winter 2018 PPM ratings (in red) to Fall 2017 PPM ratings (in black).


2018 Winter PPM ResultsEdmonton: Bragging Rights go to CHED, Edmonton’s #1 radio station with a whopping 11 share A12+. But the big story has to be  102.3 NOW Radio. It’s the #2 FM music station in the market with an A12+ 9.7 share, making it Edmonton’s #1 FM music station.  NOW! Radio also takes top spot for F25-54, delivering a 15.6% share (up from 14.1%). NOW also tops the list for M25-54 with a 13.1% share (up from 11.9%). For M18-34, NOW leads the way posting a 22.1% followed by Sonic at 16.6%. For F18-34 Sonic delivered a 14.7%.

Edmonton 2018 Winter PPM Ratings

David Bray & Partners provided Edmonton Winter 2018 and Fall 2017 PPM ratings.


Click here for more Winter 2018 PPM Rating Results across Canada

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