By The Numbers: Calgary Spring 2018 PPM Ratings

Calgary Spring 2018 PPM Ratings were conducted February 26, 2018 - May 27, 2018.  A12+ Spring 2018 PPM & A12+ Spring 2017  PPM results are courtesy of Numeris. David Bray & Partners provide 2018 Spring and 2017/18 Winter  PPM results for A 12+ and 25-54 demos.

We're trying something different with the Calgary Spring 2018 PPM Rating results. We want to use the same criteria of how broadcasters and Program Directors earn PPM rating bonuses. So we are comparing the findings of the Spring 2018 PPM ratings with the Spring 2017 PPM rating results.  Broadcasters get their rating bonuses based on Fall to Fall, Winter to Winter and Spring to Spring ratings. By providing Spring '18 and '17 rating results so you can compare who is UP, DOWN or FLAT. David Bray adds 12+ and 25-54 demo results for both Spring 2018 and Winter 2017/18 PPM ratings, to give you more perspective on the ups and downs of radio ratings from this Spring to last Winter's rating period.

Dynamics of radio listening changes from season to season

In the spring, snowbirds return home from warmer climates. Life returns to normal. Listener work schedules are back to normal.  Morning drive and afternoon drive radio are impacted because more people are listening now that they have returned home from Christmas and winter breaks. That is why we need to compare one rating period to the same period a year earlier to see if radio stations and its programming go up, down or stay flat during PPM ratings.

Who's Up  Who's Down ⇓ Who's flat ⇔ from Spring 2018 to Spring 2017

Calgary Spring 2018 A12+ PPM Top Line Ratings

NEWSTALK 770  COUNTRY 105 CBC RADIO ONE   XL103.1 FM    Q107   CJAY 92 ⇓ 660NEWS⇑ X92.9 JACKFM⇓ Virgin FM⇓    SPORTSNET

Compare Calgary Spring 2018 PPM Ratings A12+ to Spring 2017 A12+ PPM Ratings to determine if station is UP, DOWN or FLAT in latest ratings

Calgary Spring 2018 PPM Ratings

Numeris Calgary Spring 2018 PPM Ratings A12+

Calgary Spring 2017 PPM Ratings A12+

Numeris Calgary Spring 2017 PPM Ratings A12+

 

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2018 Winter PPM Results

Calgary Bragging Rights : CBC Radio One #1 A12+. Country 105 is popular with the ladies, taking #1 spot for F25-54 delivering a 10.2% share (down from 10.6%).  For M25-54, X92.9 is #1 with an 11.0% (up from 10.9%). X92.9 takes top spot for M18-34 delivering a 12.1% (down from 12.7%). Country105 is #1 for F18-34 posting a 12.3% share followed closely by WILD 95.3 at 12.2%.

 

David Bray’s individual radio station numbers include A12+, W25-54 & M25-54. He compares Spring 2018 PPM ratings (in red) to Winter 2017/18 PPM ratings (in black).

 

Calgary Spring 2018 PPM Ratings

David Bray & Partners provided Calgary Spring 2018 and Winter 2017/18 PPM ratings.

 

Click here for more Spring 2018 PPM Rating Results across Canada

 

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