Calgary 2018 Winter PPM Ratings were conducted November 27, 2017 - February 25, 2018. A12+ Winter 2018 & Winter 2017 Fall PPM results are courtesy of Numeris. David Bray & Partners provide 2018 Winter and 2017 Fall PPM results for A 12+ and 25-54 demos.
We're trying something different in this Calgary 2018 Winter PPM Ratings result report. We want to use the same criteria of how broadcasters and Program Directors earn PPM rating bonuses. So we are comparing the findings of the Winter 2018 PPM ratings with the 2017 Winter PPM rating results. Broadcasters get their rating bonuses based on Fall to Fall, Winter to Winter and Spring to Spring ratings. So we're providing Winter '18 and '17 rating results so you can compare who is up, down or flat. David Bray adds Fall 2017 PPM ratings to give you more perspective on the ups and downs of radio ratings from the Winter to last Fall's rating period.
Dynamics of radio listening changes from season to season
In the winter, snowbirds flee the snow for warmer climates. Others take winter vacations to beach resorts. And others leave home during the Christmas/New Years break to visit family or spend a week or two on the beach. All of this has an impact on radio station listenership. Add 24/7 Christmas music on some FM stations that attract listeners from the competition, and you have changes in the market. Morning drive and afternoon drive radio is impacted because of winter vacations and snow storms. That is why we need to compare one rating period to the same period a year earlier to see if radio stations and its programming go up, down or stay flat during PPM ratings.
Who's Up ⇑ Who's Down ⇓ Who's flat ⇔ from Winter 2018 to Winter 2017
NEWSTALK 770 #1⇔ COUNTRY 105 #2⇔ CBC RADIO ONE #3⇓ XL103.1 FM ⇓ Q107 ⇑ CJAY 92 ROCK⇔ 660NEWS⇑ X92⇑ JACKFM⇓ Virgin FM⇓ KISS 95.9FM ⇑ SPORTSNET ⇔
Numeris Calgary Winter 2018 A12+ PPM Ratings
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Numeris Calgary Winter 2017 A12+ PPM Ratings
More ratings below this shameless kowchmedia plug on how to make you a better radio host
Calgary: Bragging rights go to NewsTalk770 because it leads the way for A12+ with an 8.2% (flat with last time out). KISS 95.9 is popular with the ladies, taking #1 spot for F25-54 delivering a 12.2% share (up from 7.3%). For M25-54, X92.9 is #1 with a 10.9% (up from 8.9%). X92.9 takes top spot for M18-34 delivering a 12.7%. Country105 is #1 for F18-34 posting a 13.6% share (down from 15.8%)
Click here for more Winter 2018 PPM Rating Results across Canada
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