By The Numbers: Calgary 2017 Spring PPM Ratings

Bell Media and Bray & Partners Communications Breakdown Of Calgary 2017 Spring A12+, A25-54  & A35-54 PPM Ratings 

Welcome to the kowchmedia review of Calgary 2017 Spring PPM Ratings for A12+, A25-54 and A35-54 demos, courtesy of Bell Media and Bray & Partners Communications.

We also inlude CBC radio ratings. The new PPM release from Numeris completes the 13-week period covering  February 27, 2017 to May 28, 2017.

Calgary Braggin2016 Winter PPM Resultsg Rights: CBC Radio One leads the way for A12+ with a 9.6% (down from 9.9%). Country105 is popular with the ladies, taking #1 spot for F25-54 delivering an 11.1% share (up from 10.7%). For M25-54, XL103 is #1 with a 9.6% (up from 8.6%). CJAY92 takes top spot for M18-34 delivering a 13.1%. Country105 is #1 for F18-34 posting a 15.8% share.

*Editor’s Note: There is up to a two share point difference between David Bray’s numbers and the Bell Media Numbers. The reason is that Bell only includes commercial radio stations in its ratings report. It doesn’t include CBC numbers. As a result the averages are different because there are two less radio stations in the mix when calculating percentages. This explains why in David’s Bragging Rights you may see a difference above compared to the rating charts below.

We start with the definition box:

Numeris rating terms

CBC Calgary Radio A12+, W25-54 & M25-54 ratings

kowchmedia Exclusive

New Share of Ear Canada study shows radio enjoys a 61 per cent share of all Canadian listening compared to streaming with a nine per cent share. Click here for indepth analysis and opinion on what the study really means and why radio execs might not agree with the findings of the On The Kowch blog.




Two questions you need to ask yourself to increase ratings and learn why people aren't listening to your radio station can be found at On The Kowch 


Click here to find more Spring 2017 rating results in other PPM cities 


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