The dynamics of radio listening changes from season to season
We’re trying something different in this Fall 2017 PPM Rating results. We want to use the same criteria of how broadcasters and Program Directors earn PPM rating bonuses. So we are comparing the findings of the Fall 2017 PPM ratings with the 2016 Fall PPM rating results. Broadcasters get their rating bonuses based on Fall to Fall, Winter to Winter and Spring to Spring.
The dynamics of radio listening changes from season to season. In the Fall, life returns to normal after the lazy, hazy days of summer of listening to music radio at the cottage, on the deck or by the pool. You will notice lower ratings in the Summer below with David Bray’s breakdown of the Fall and Summer 2017 PPM ratings. Listeners return home to their favourite radio station from cottage country or out of town vacations. Adults and students are getting up early again to go to work or school. This impacts morning drive and afternoon drive radio. Traffic is congested again. More cars back on the road means more people listening to radio than they did while on vacation. That is why we need to compare one rating period to the same period a year earlier to see if radio stations and its programming go up or down in the PPM ratings.
Who’s Up ⇑ Who’s Down ⇓ Who’s flat ⇔
Calgary 2017 A12+ FALL PPM Top Line Ratings
NEWSTALK 770 #1⇓ COUNTRY 105 #2⇓ XL103.1 FM #3 ⇑ CBC RADIO ONE #4 ⇓ Q107 #5 ⇑ CJAY 92 ROCK #6⇑ 660NEWS #7 ⇑ X92 #8⇑ JACKFM #9 ⇔ SOFTROCK 97.7 #10 ⇔ Virgin FM⇓ KISS 95.9FM ⇓ SPORTSNET ⇔
Numeris Calgary Fall 2017 A12+ PPM Ratings
Numeris Calgary Fall 2016 A12+ PPM Ratings
Calgary Bragging Rights: Country 105 leads the way for A12+ with an 8.5% (down from 10.6%). Country105 is popular with the ladies, taking #1 spot for F25-54 delivering a 10.4% share (down from 12.0%). For M25-54, CJAY92 is #1 with a 10.0% (up from 8.5%). CJAY92 takes top spot for M18-34 delivering a 17.5% (up from 14.8%). Country105 is #1 for F18-34 posting a 15.8% share (up from 14.8%).
Click here for more Fall 2017 PPM Rating Results across Canada
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